HOW TO CREATE VEHICLE WRAPS THAT MATCH YOUR BRAND IDENTITY

AUGUST 14, 2018| SpeedPro West Chester

Vehicle wraps are one of the most effective visual marketing strategies out there.  They not only catch the eye of consumers, they’re also one of the more cost-effective forms of advertising for small-business owners.

Out-of-home (OOH) advertising generates nearly $6 in product sales for every $1 spent, according to research from Benchmarketing.  The strong ROI fostered through this advertising channel has bolstered the $7.7 billion OOH ad industry.  And vehicle wraps can earn between 30,000 and 70,000 daily impressions, depending on the population and how far the vehicle is driven.

However, if your vehicle wrap isn’t in in line with your brand identity, you risk wasting money and diluting your brand.  Why is brand identity so important for businesses?  Well, in the simplest terms, it’s all about recognition.  If a consumer hears your company name, they should be able to recall your most iconic product or service.  Think about the way Apple is almost inextricable from the iPhone, or the relationship between McDonald’s and the Big Mac.  A strategically designed vehicle wrap can help you organize and strengthen your brand identity in your local market.

Here are some ways to make sure your vehicle wraps are sending the right message:

CREATE CONSISTENCY

• Company name
• Logo
• Colors
• Tagline
• Fonts

Especially if you have a fleet of vehicles that you plan to wrap, consistency has to be your top priority.  You can’t afford to take an ad-hoc approach to design with potentially hundreds of thousands of daily impressions hanging in the balance.

CLARIFY YOUR MESSAGE

Consider the primary product or service you want to communicate in the span of maybe five seconds.  That’s roughly going to be the amount of time drivers will have to see your vehicle wrap and absorb your brand name and call to action.  We encourage our customers not to get too convoluted in their message and take advantage of what we do, print BOLD and  LARGE.  Be concise, yet be able to stand out in traffic, grab consumers’ attention and generate brand recall.  Here are a few tips to ensure your brand identity resonates:

• The font size should be large enough read from a distance.
• If your company name doesn’t clearly signify to other motorists or pedestrians what your business does or provides, consider calling that out through high-quality graphics.
• Be sure your logo, tagline, primary service or product offering and call to action aren’t obstructed or difficult to read because of vehicle features, including windows, keyholes, door handles and other elements.

Less is typically more when it comes to your vehicle wrap.  You’re limited to what you can co

nvey by time and space, so stick to what you’re most well-known for and keep that front and center.  And remember that most people are able to recall visuals better than text, so graphics that match your brand identity will go a long way to capture consumers’ attention and memories.  In fact, wraps with high-resolution graphics have been proven to increase conscious awareness of a brand by more than 48 percent over simple vehicle lettering.

BONUS TIP! TRACK THE ROI OF YOUR VEHICLE WRAP

It’s important to remember that a high-quality, custom vehicle wrap can last up to four or five years.  So, you’ll want to be sure you’re able to track the return you get on this type of investment.  There are a couple simple ways to know specifically which customers visited or contacted you as a result of your vehicle wrap:

• Include a unique phone number
• Include a unique URL
• Include vehicle in-surveys asking customers how they heard about your brand

GET STARTED TODAY

Speedpro West Chester has extensive expertise in designing, producing, and installing custom vehicle wraps.  We walk you through the entire process to ensure your goals and expectations are achieved.  The attached video is an excellent example of our installation process.  Enjoy!

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