What is Color Matching?
Here at SpeedPro, we consider color matching to be one of the most important jobs we can do for you. It’s also one of the toughest tasks: We’re here to help you take your chosen design from the screen to an accurate representation printed out in the real world and getting the colors you envisioned in the first place to look the way you want them to is key.
Before we even get an image from you to print, there are some steps you can take as part of your design process that can help you capture the most exact colors possible:
- Make sure that glare and poor lighting conditions are not affecting your ability to see what’s on your monitor.
- Get a good, high quality LED display with strong reviews and turn all color profiles off before you start designing.
- Realize that a monitor calibration is only for your own design phase and won’t match exactly when you print. SpeedPro uses an I1 device to calibrate to a PMS color build and will work with you to get the colors you want to see in your printed design. You can use the PMS color book to compare CMYK against your own designs.
- Design your project from the start using the RGB color profile. While printers use CMYK, you should work in RGB because the color gamut is broader. Printers scale that down when they print..
- Document your colors using the Pantone color library. These color swatches are standards used by designers and printers worldwide.
- Make use of soft-proofing options in design tools like Photoshop to simulate a proof prior to sending your project to a printer for a hard proof.
It is important to realize that every person perceives variations of color differently, due to both biological and environmental factors that can change over any amount of time. The colors we see when we’re young, for instance, are not exactly the same as the ones we perceive when we’re older.
Colors can also change in a game of visual “telephone” as images move from one device and monitor to another and land in front of different artists and designers along the way. The original and the final products may be off by an entire shade if too many links are in your design chain. Colors will look different based on not only the hardware but also the many various settings such as brightness and contrast.
When the time finally comes to take your project to a printer, the type of technology and materials they have available—like inks and media—add more variables to how your image might turn out. Laminates on a medium, the ink types and even something seemingly harmless like a medium’s texture will have some perceivable effects on how colors end up appearing on a finished product.
The vast array of variables at play can be almost frightening. There’s no need for that, however, as our experts at SpeedPro are here to ensure you get the proper colors translated over to your completed project.
There are two major factors that will help us in our color matching process: Color profiles and Pantones.
Design and art files created digitally usually are set up with one of two primary color profiles: RGB, which stands for Red/Green/Blue, or CMYK, which stands for Cyan/Magenta/Yellow/Black. Despite this, not every single color that we can see in reality can be perfectly reproduced with either system and colors will, therefore, vary subtly as images move from monitor to printed material.
The RGB profile is based on the optical colors of light and is the color definition that is utilized by digital devices like cameras and monitors that ultimately gives us the images we see through those devices.
CMYK, on the other hand, is the color profile for pigments–the colors reflected by materials in real life. These are the four colors used in “4-color printing” that many fans of graphic design will easily recognize from the colorful pages of comic books from the 1930’s on.
Mixing RGB light creates white light while mixing CMYK pigments creates black. Because of this, a designer is able to make colors on a screen using the RGB profile that can be difficult to reproduce accurately by a CMYK printing process. Despite that, it is better to design in RGB because you can create the best possible version of your design. This is why it’s best to design from the start using the CMYK color profile. However, if you bring us an RGB file, our engineers will take your digital files through printer-specific programs to convert them into CMYK.
Sometimes called PMS, the Pantone Matching System (PMS) consists of about 200 uniquely-identified colors. This is a standard accepted worldwide, therefore allowing printers all over to match precise colors and keep an image consistent throughout all steps of a printing process. (Learn even more about Pantones here.)
Due to the complexities of digital-to-physical color mapping, we can’t guarantee that we can hit all spot colors. However, if you can provide Pantone reference numbers that will be helpful as we proceed with color matching and hard proof creation for you to approve. This smaller version of your project will show you the actual colors on the final materials and inks.
Powerful Color-Creating Printer Technology
SpeedPro’s digital printers provide exceptional quality. We can print up to 1440 dpi with inks that can last up to 4 years outdoors, even without lamination. Our waterproof, solvent-based, UV-resisting inks even resist fading.
Even though color matching can be challenging, the combination of high-quality production with our ability to offer some of the best color matching services has given SpeedPro the distinction of being a G7 Master Qualified large-format printer that ensures color accuracy. We utilize the best equipment available to get your project to within 95-100% of desired color accuracy: color management software, densitometers and spectrophotometers are just a few tools our engineers employ to get you one of the best results in the large format printing market.
The Apex/Cary area of North Carolina has grown quickly in recent years, with new technology and improving infrastructure attracting new residents. The increasing size of the population has led to more businesses raising their flags. It’s a great time to start a small- or medium-sized business, and when you do it, you’ll want to stand out from the competition.
The best way to make a statement? Bold, eye-catching graphics that let people know who you are and why you can help them. The experts at SpeedPro Apex can make your vision a reality. Our large-format printing solutions meet your needs and accomplish your aims, whether you want to advertise an upcoming sale with an elevator wrap or send delivery vans with full, partial or decal vehicle wraps around town to expand your branding.
You can find so many ways to use wide-format printing to make a difference in your business’s bottom line and improve your name recognition. Creative, well-planned graphics executed by SpeedPro Apex put you in the driver’s seat. See how we can aid your small- or medium-sized business with your visual communication needs.
Get Large-Format Printing for Your NC Company
What do you need to help your business grow? Whether you want trade show displays or step and repeat that will pop, indoor signage to guide people around the office or outdoor signage to signal where your retail shop is located, our sign company can help. We specialize in visual communications that relay useful information to your potential customers. The right signage and graphics can create new relationships that grow into steady business.
No task is too big or small for the team at SpeedPro Apex. Our capabilities and services include:
- Wall graphics
- Fleet wraps
- Window graphics and decals
- Backlit graphics
- Floor graphics
- And more
Why Pick SpeedPro Apex?
As the nation’s leader in wide-format graphics, we have aided companies just like yours throughout the region in North Carolina. We understand what customers in this area respond to and how you can set yourself apart from the competition. With experiencing working with companies in dozens of sectors, including real estate, athletic organizations and government, you can trust us to help grow your bottom line.
We rely on state-of-the-art technology to provide winning solutions for our clients. Each graphic we design has a specific purpose — to achieve your goals. We collaborate closely with you to develop a solution that truly works for your business. You’ll appreciate many things about working with us, such as our:
- Speed: We can meet quick deadlines.
- Dedication to the environment: We use green approaches such as quick-dry printing processes.
- Reliability: We communicate with you throughout the graphic design, creation and installation process.
- Precision: We use digital measurements to ensure an exact fit on our graphics.
Contact SpeedPro Apex Today
We have assisted customers in Apex and Cary as well as Raleigh, Wake and Chatham counties. We start with a one-on-one discussion, determine your specific needs and decide what will benefit you the most. What are you waiting for? Reach out to us today to schedule a consultation or request a quote from SpeedPro Apex.