What is Large Format Printing?
While small format printing is what people interact with on an everyday basis (magazines, books, cereal boxes), large format printing refers to printed materials that might be measured in feet as opposed to inches. Also known as wide format, large format printing requires equipment that is specialized for material sizes that will end up as blueprints, building wraps, store displays, wall panels at trade shows, oversized posters, big maps, banners, billboards, and other large printed projects.
Large format printing is ideal for catching the eye of customers in urban landscapes where marketing is visible around every corner. With large format printing, you can present a lot of detail over a sizable area with attention-grabbing graphic design. Despite the massive size available for your marketing, SpeedPro is able to capture your graphics with high resolutions: Our printers can print up to 1440 x 1440 dpi, with standard print resolution of 720 x 720.
Very specialized and costly equipment is required to produce large format printing projects. SpeedPro digital output is up to 6′ wide by 300′ long roll-fed and 5′ wide by 18′ long flatbed. Output can be tiled to produce full-color images of any size. This capability means that your options drastically increase when you consider large format printing for your project.
Screen printing was once preferable for quality, but the current technology involved in large format printing equipment has evened the playing field. The efficiency in production available through the use of machines has brought the cost down, as well, and now many people prefer large format printing over screen printing as in many cases it costs less. Combined with scale and quicker turnaround, large format printing is very cost-effective.
Due to the many possibilities of size, large format projects are often some of the best ways to promote services and products to potential customers at your storefront or out at events. Festivals, trade shows, and other large spaces are perfect opportunities to display eye-catching large advertisements.
You might even consider large format printing as a way to boost your own branding both in your neighborhood and inside the very spaces of your company. You could offer sponsored building wraps or sports banners to local charities or schools, or even have special customer wallpaper printed that can feature anything you like for inside the halls of your company’s offices.
There is almost no end to the kind of projects you can undertake with large format printing. Price will be affected by your chosen medium (what you actually print on) and the final size you want to go with. Here is a small list of projects you could take on with large format printing. It’s not exhaustive by any means, as you might be able to think of other different ways to present your marketing:
- Outdoor signage
- Point-of-purchase displays
- Window Clings
- Large maps or charts
- Trade show wall panels
- Business presentations
- Color comps
- Vinyl banners
- Backlit Displays
- Courtroom exhibits
What is Included in Large Format Printing?
One of the most exciting advantages of large format printing is the wide array of various media that can be used. Media are the types of material that you can choose to print on. With SpeedPro, your many choices allow you to tailor the appearance, texture, and visual appeal of your project to the location and expected audience and help create truly stand-out marketing.
SpeedPro media include:
- Calendered Vinyl
- Cast Vinyl
- Translucent (for backlit signage)
- Reflective (for nighttime viewing and safety)
- Mirror Finish (for a metallic look)
- Etched Frosted
- Specialty Media
- Photo Paper
- Artist Canvas
- Perforated Window Film
- Static Cling
- Street & Wall Graphics
Large format printers exist in a few differing versions, with each type offering advantages in certain uses:
Aqueous printers: Using a water-based ink, these printers make high-resolution graphics and operate quickly. While being less expensive machinery than the other printer types, the media that they print on requires an additional coating for the ink to adhere.
Solvent printers: Using a more durable solvent-based ink, these produce projects that are better for outdoor use. This ink is also more naturally adherent to surfaces and can be applied more readily to various media.
UV printers: With resin and latex-based inks, these printers can be utilized with the widest range of media. The inks used here are equally as durable as solvent inks if not more so.
At SpeedPro, we use UV-curable and eco-solvent inks to print your projects, allowing us to craft the most durable prints possible across the widest variety of media for your large format printing needs.
In addition to the medium and ink used for your large format printing project, you are also able to apply lamination to further protect your graphics and choose various substrate materials to enhance your project’s structure depending on the intended use.
The Apex/Cary area of North Carolina has grown quickly in recent years, with new technology and improving infrastructure attracting new residents. The increasing size of the population has led to more businesses raising their flags. It’s a great time to start a small- or medium-sized business, and when you do it, you’ll want to stand out from the competition.
The best way to make a statement? Bold, eye-catching graphics that let people know who you are and why you can help them. The experts at SpeedPro Apex can make your vision a reality. Our large-format printing solutions meet your needs and accomplish your aims, whether you want to advertise an upcoming sale with an elevator wrap or send delivery vans with full, partial or decal vehicle wraps around town to expand your branding.
You can find so many ways to use wide-format printing to make a difference in your business’s bottom line and improve your name recognition. Creative, well-planned graphics executed by SpeedPro Apex put you in the driver’s seat. See how we can aid your small- or medium-sized business with your visual communication needs.
Get Large-Format Printing for Your NC Company
What do you need to help your business grow? Whether you want trade show displays or step and repeat that will pop, indoor signage to guide people around the office or outdoor signage to signal where your retail shop is located, our sign company can help. We specialize in visual communications that relay useful information to your potential customers. The right signage and graphics can create new relationships that grow into steady business.
No task is too big or small for the team at SpeedPro Apex. Our capabilities and services include:
- Wall graphics
- Fleet wraps
- Window graphics and decals
- Backlit graphics
- Floor graphics
- And more
Why Pick SpeedPro Apex?
As the nation’s leader in wide-format graphics, we have aided companies just like yours throughout the region in North Carolina. We understand what customers in this area respond to and how you can set yourself apart from the competition. With experiencing working with companies in dozens of sectors, including real estate, athletic organizations and government, you can trust us to help grow your bottom line.
We rely on state-of-the-art technology to provide winning solutions for our clients. Each graphic we design has a specific purpose — to achieve your goals. We collaborate closely with you to develop a solution that truly works for your business. You’ll appreciate many things about working with us, such as our:
- Speed: We can meet quick deadlines.
- Dedication to the environment: We use green approaches such as quick-dry printing processes.
- Reliability: We communicate with you throughout the graphic design, creation and installation process.
- Precision: We use digital measurements to ensure an exact fit on our graphics.
Contact SpeedPro Apex Today
We have assisted customers in Apex and Cary as well as Raleigh, Wake and Chatham counties. We start with a one-on-one discussion, determine your specific needs and decide what will benefit you the most. What are you waiting for? Reach out to us today to schedule a consultation or request a quote from SpeedPro Apex.