Take Advantage Of Branding Missed Opportunities

SEPTEMBER 5, 2018| SpeedPro Chicago Loop

Consumer behavior is impacted with color printing in signage and other visual engagement elements. They are often things businesses don’t prioritize that drive your bottom line. Find out how branding visuals in the retail space can bring more people in the door and sell more products and services. All the while, creating an identity and educating your consumer on who you are and why they need to choose you over the competition.

USE THE EXTERIOR OF YOUR LOCATION TO BRING IN MORE TRAFFIC AND BUILD YOUR IDENTITY.

Commercial window graphics have the ability to communicate a clear and concise message. FedEx commissioned Ketchum Global Research and Analytics in 2012 to see what role visual elements like a window sign, decals, outdoor banners and similar displays play in the retail space in driving sales and attracting customers.

“There’s no question attention-grabbing signage has the power to pick up new customers and get business moving. Effective signage is not limited to the front door. It encompasses everything from in-store materials to car clings to posters and banners,” said Randy Scarborough, vice president of Marketing for FedEx Office.

Almost eight in ten (76%) American consumers enter a store they’ve never been to based on its signage, seven in ten (68%) have made a purchase decision because of a sign catching their eye. Over half of the Americans surveyed stated that they were deterred from entering a store because of poorly made signage (ugly, handwritten signs, spelling errors). This is because there is a belief that the store’s signage reflects the quality of product or services rendered there.

Using storefront window graphics, or small window signs can help you change with the seasons, holidays & current events; a compelling visual cue can influence consumer purchase behavior. Remind them that it’s gift giving season and that you have a solution for them.

USE THE INTERIOR TO BUILD YOUR BRAND & INFLUENCE PROSPECTS.

Visual merchandising in any business environment can capture attention, engage, and persuade the customer toward a buying decision. It is a valuable marketing tool as it educates both your internal and external consumer on things you want them to know about your products, services and values.

Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet. -Scott Goodson; Entrepreneur, branding expert at Forbes Magazine.

POINT-OF-PURCHASE (POP) CUES MOTIVATE PURCHASE BEHAVIORS.

Surprisingly, a recent study conducted POPAI on Shopper Engagement shows that there is a 76% increase on-in store decision making. Amazingly, this suggests that today’s consumer is less prepared before making a store visit and more open to hearing your message. Indeed,  point of purchase displays work.