6 WAYS BRANDS CAN UTILIZE WALL MURALSFEBRUARY 4, 2021| SpeedPro North Charlotte
A wall mural is as big and high-impact as it gets in the world of graphic displays. They’re a form of environmental graphics that can transform a space and help you advertise your business in a uniquely engaging way. SpeedPro can help you create both indoor and outdoor wall murals that turn an ordinary surface into something extraordinary. Let’s look at six ways you can use wall murals to help you market your brand.
1. BLAST YOUR BRANDING
Brand awareness is key to your success since consumers are more likely to purchase from a brand they’re familiar with. Your brand encompasses all aspects of your company’s identity and should infuse all your marketing efforts in one way or another. Fortunately, not all aspects of branding are vague or abstract.
One of the most straightforward and effective ways of raising brand awareness is to expose people to your logo, slogan and any other visuals or text that serve as a sort of signature for your brand. A wall mural provides an excellent way to do this. If you have the option, consider installing a brand mural on the outside of your building bedecked in your signature colors, fonts, logo and more. This will expose passersby to your brand and draw attention to your company’s location.
2. SET THE SCENE
Atmospherics are critical when you want to create a positive customer experience. You want to immerse everyone who comes through your front door in an atmosphere that encourages them to stay longer and spend more. The idea is to get customers or clients in the right headspace. Atmospherics should include all the senses, including sight. Since a wall mural is large and high-impact, it’s the perfect way to influence the visual atmosphere.
Let’s look at a few examples of how businesses can set the scene with an indoor wall mural:
- A bookstore could make shoppers feel like they’re in a home library with a mural featuring floor-to-ceiling bookshelves and a cozy fireplace.
- A bicycle shop or sporting goods store could create a photo mural of people mountain biking in a forest.
- An Italian restaurant could create a mural that transports diners to the scenic landscape of Tuscany.
- A brand known for being based out of a certain city can recreate that city’s skyline on the wall to invoke a distinctly urban feel.
3. HIGHLIGHT YOUR BRAND’S HISTORY
Every company has a story, and a wall mural is one of the best ways you can tell that story. Even younger companies likely have a back story to their brand, but a historical mural is especially valuable for older companies. These long-established companies can install a mural inside or outside their building and focus on their company’s founders or some of their most significant developments over the years. Include old photos or illustrations to bring the story to life.
You can also show the evolution of your brand over time. Show older versions of your logo, for example, or retro products you used to sell. Some brands choose to create a timeline that goes from their company’s inception to the present day with pinpoints for important moments in their company’s progress. However you choose to do it, sharing your history through a mural can help you engage curious consumers and form a more personal connection.
4. FEATURE YOUR PHILANTHROPIC EFFORTS
In a 2018 survey, 71% of respondents said they would willingly spend more money at a small business if that business contributed to a positive social or environmental cause. Today’s consumers care about the way brands engage or don’t in philanthropic efforts. If your business has a charitable foundation or donates to a certain cause, you can be proud of the good you’re doing, but don’t stop there. Let socially conscious consumers know about these efforts so they’ll be more likely to become loyal customers.
A wall mural provides an effective way to educate people who come into your business about the humanitarian work you do. You can share statistics, like how many dollars you donated last year, what percentage of profits go to charity or how many books you delivered to schools, for example. You can also share photos that bring a sense of realism to the work you do. If someone is considering purchasing, learning about this aspect of your company may be exactly what they need to decide to buy.
5. SHOW OFF PRODUCTS OR SERVICES
Murals can also be an impactful way to advertise specific products or services. This can work both for indoor or outdoor murals. Are you launching a new product or a new product line? Create some major buzz with a wall mural showing off the product in the best light. You can also highlight your best-selling products. If you’re in the service sector, consider highlighting your services by using your mural as a sort of portfolio.
If your business is working on raising brand awareness in your community, consider a custom mural to make people aware of the products you sell or the services you offer. This is especially important if your company name doesn’t contain any of this information. For instance, a company called Smith & Sons or Anderson’s could be a plumbing company, a jeweler, a restaurant or any other type of business. Show people what your company offers with an eye-catching outdoor mural.
6. CREATE A PHOTO BACKDROP
If you’ve scrolled through social media, you know people love taking selfies. In fact, as of 2018, 82% of Americans aged 18 to 34 said they had uploaded a photo of themselves to a social media channel. If you want to encourage people to interact with your brand online, a great way to do this is by creating a photo backdrop they can use to take great selfies or group pictures.
Let’s look at a few examples of photo backdrop ideas:
- A bridal store could create a mural that features the store’s branding and a phrase like, “I said yes!” or, “I found my dress at [Store Name].”
- A party venue could create a festive backdrop, complete with confetti and balloons, for group photos.
- An aquarium could create an underwater scene with animals kids can pretend to interact with in their photos.
- A downtown business could create a backdrop with visuals or text that highlight the location, encouraging tourists and locals alike to take a picture.
Once customers take photos, they can share them on social media and tag your business or use a certain hashtag. This helps you boost your online exposure and may encourage the person’s friends and followers to visit your business.