A Hollywood star steps onto the red carpet, turns, smiles. The flash of cameras lights up the night. In the background: a step-and-repeat banner.
We’ve all witnessed this scene play out on television. If you’re eagle-eyed, you may have noticed the repeat banner behind the actor. Step-and-repeat banners are large backdrops that are frequently used in fashion shows and red-carpet events. Often with repeating logos, these banners show up behind celebrities in pictures and videos, giving the businesses who sponsored the repeat backdrop banner exposure.
Located just 3 blocks from McCormick Place, moments from Merchandise Mart and all of Chicago’s major hotels and venues, SpeedPro Chicago Loop is perfectly situated to support your next event photo-op with the perfect step-and-repeat frame and fabric. Originating the term, Surface Impact®, we’ve been awarded ‘Top-3 Sign Shop in Chicago’ for 2018, 2019 and 2020.
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Why Use a Step-and-Repeat Banner?
The right step-and-repeat banner, used correctly, will help your business:
- Create a VIP feel: If your business is hosting any event where you want a red carpet or a formal, VIP feel, step-and-repeat banners are a wonderful way to make guests feel like celebrities. Place banners in front of a red carpet or entrance, and get ready to take photos.
- Brand your logo: With your logo prominently featured on the banner, anyone who takes a photo in front of the banner and shares it later will be effectively spreading your marketing message. By associating your brand with a luxury red-carpet event, you can also position yourself as a luxury or professional organization.
- Gain exposure: Banners with logos are very visible and get attention. Guests also love the look and feel of posing on the red carpet, just like their favorite celebrities. By recreating the experience for them, you may be increasing the chances that the photo will be shared — with your logo front and center.
- Create a selfie station: Selfie stations are essentially photo booths without the walls. Repeat banners form the backdrop for the pictures, and you can vary that background to match the theme of the event and encourage multiple selfies. Persuade people to share their selfies with a hashtag on social media for even more brand exposure.
You can use repeat backdrops in several different ways. Consider the following:
- Events: Grand openings, birthdays and any special events can be enhanced with a repeating backdrop.
- Launches: A banner can ensure you get many photos of your team and customers holding your new product in front of your logo. These shots can be useful to post online and send to the media.
- Annual meetings: You can build your company culture by getting photos of your team members in front of your logo.
- Weddings: Banners can create unique wedding photos and be a great offering for any wedding business. These are great for Monogram touches with the couple’s initials or for photo booth backdrops.
- Galas: A repeat backdrop will let you create a red carpet walk for your formal event.
- Trade shows: At trade shows, you can set up a photo booth or use the backdrop to ensure your logo features prominently in any photos of the event.
- Conventions: Convention banners can include logos or even a marketing message that you want to share.
- Social media: Social media users love taking photos, and by setting up photo areas with a repeat backdrop at any event, you can increase the chances of more social media exposure.
- Demos: Want smiling photos of customers with your new product? A step-and-repeat banner will help you get those photos with plenty of instances of your logo included.
Choosing the Right Repeat Backdrop
Most step-and-repeat banners include multiple instances of a logo or emblem. When you’re choosing your banner, you’ll want to make sure the colors are contrasting so that they “pop” in photos. You’ll also want them to be visible and easy to see. When you need help with sizing and printing, turn to Speedpro Chicago Loop and contact us for a free consultation or quote.
SpeedPro Chicago Loop
Located just blocks from McCormick Place on Michigan Avenue, serving the entirety of downtown Chicago and the surrounding suburbs, we are convenient, accessible and able to support all of your large format graphic printing.
The Best Large-Format Printing in Chicago
Recipient of ‘3 Best Sign Shops in Chicago’ for 2018 and 2019, Exceptional Customer Service 2017 and 2018, Project of the Year 2018, Exceptional Growth 2018, Rookie of the Year in 2016, over 200 perfect 10/10 online reviews and countless other franchise awards- SpeedPro Chicago Loop is committed to delivering great results and a delightful experience for our customers.
What Are the Advantages of Partnering With SpeedPro Chicago Loop?
Why should you choose SpeedPro Chicago Loop over other studios in the area? We offer a range of unique benefits, including:
- Fast turnaround on projects against tight deadlines
- Professionalism in every interaction
- Reliability you can count on
- Precision of graphics, which we use digital measurements to create
SpeedPro Chicago Loop creates one-of-a-kind graphics that will last for your company. See how we can connect you with the potential customers you want while also creating graphics you feel proud to display. Our graphics will make you look better. When companies partner with us, they see results.
Schedule a Consultation With SpeedPro Chicago Loop
Let us get your message noticed. You have something you want to tell potential customers. Visual communications such as the ones designed by SpeedPro Chicago Loop can deliver that information and build bridges that could develop into longstanding relationships.
We want to help you accomplish your goals and grow your business. Chicago-area companies can contact us today to discuss a consultation or request a quote.