Surface Impact we coined the phrase. Surface Impact is all about effective visual communications, understanding your internal client, your external customer and how to reinforce your message, your value every time they set eyes upon your brand. Surface Impact is the idea that we will help you ‘maximize the visual influence of every surface to achieve the greatest branding and monetary potential.’
Striking the right chord by combining the brilliance of color, font, graphics, depth and texture should evoke instant familiarity and relatable emotions between the consumer and your company.
While most printers focus on size and costs, putting the onus on the client to simply send print ready art; we want to expand the relationship, understand your brand, who your internal and external clients are, what’s the message you need to convey and how to we make that come to life using the available ‘canvas’ (eg space, walls, floors, ceiling, vehicle, et al) at our disposal.
We ask ourselves, how do we add dimension, excitement, engagement, is there a way we can make it interactive, is there a material that adds pop, is there an ROI component monetarily or emotionally and what’s our role in accomplishing that goal.
This is what Surface Impact is all about- and its wholly unique to SpeedPro Chicago Loop.