HOW OFTEN SHOULD I REPLACE OR UPDATE MY VEHICLE WRAP?

MARCH 29, 2023| Max Tabaeian

Many companies upgrade their fleet of vehicles with wraps designed to serve as mobile advertisements. These wraps can spread brand awareness and make people in your community aware of your products or services. To ensure your wraps represent your company in the best light, consider replacing or updating them when they begin to show signs of wear or you want to change your marketing strategy.

Vehicle wraps are a popular way of mobile advertisement to promote their businesses, products or services. They are a cost-effective way to create a mobile billboard that can reach a large audience. Vehicle wraps are durable and can last up to five years with proper care and maintenance. To ensure your wrap represents your company in the best light, consider replacing it. There are two main reasons why vehicle wraps should be replaced. In this blog post, we will discuss these two reasons and explain why it is important to replace your vehicle wrap when necessary.

REASONS TO REPLACE A VEHICLE WRAP

Marketing branding strategies change, and environmental factors can damage fleet wraps especially with so much sun exposure in San Diego. Since you’ll likely want to keep your vehicle wraps looking their best, it’s crucial to recognize when it’s time to replace your older wraps with new ones.

Here are the main tow reasons to replace a vehicle wrap:

FIX DAMAGED WRAPS

One of the most common reasons to replace a vehicle wrap is damaged wraps and aging wraps. If the wrap has been left on for too long, it can damage the paint underneath, making it difficult and expensive to repair.

As you try to keep your vehicle wraps in the best shape possible, check out the main forms of vehicle wrap damage:

• Faded wraps: Over time, the sun’s UV rays can cause the colors in the wrap to fade and become dull. This can make your vehicle look unattractive and unprofessional. A faded or peeling wrap can give a negative impression to potential customers and can damage your brand’s image. It is also important to consider the underlying paint of the vehicle.
• Peeling wraps: When vehicle wraps age, are improperly cleaned or get dirt under them, they’ll begin to peel. Additionally, if the wrap was not installed correctly or if the vehicle has been exposed to extreme weather conditions, the edges of the wrap may start to peel, making the wrap look unprofessional and potentially causing damage to the underlying paint. When you notice fading or peeling, it is important to replace the vehicle wrap as soon as possible.
• Damaged panels: If your vehicle was in an accident, its body panels and their wraps might have been scratched, dented as a result. You may not need to pay for a full new vehicle wrap or replace specific panels or a side of a vehicle if the wrap is fairly new.

UPDATE OUTDATED DESIGN AND BRANDING

The second reason to replace a vehicle wrap is outdated design or branding. Over time, your business may change its logo, branding, or messaging. If your vehicle wrap is still displaying outdated information or branding, it can give a negative impression to potential customers.  Over time, some graphics or color schemes can go out of fashion. By replacing your vehicle wraps with new ones containing the most in-fashion design trends, you can help the public perceive your company as an industry leader and avoid looking like you’re falling behind the times. It is important to keep your vehicle wrap up-to-date with your business’s current branding and messaging.

n potential customers.

Additionally, since vehicle wraps may feature information subject to change, you’ll likely want to plan to replace vehicle wraps around times when you’ll be adjusting time-sensitive information. For example, many companies offer special deals over certain periods, and vehicle wraps can help these companies make their community aware of these promotions. Eventually, a company may end the deal and offer a different one, making a replacement vehicle wrap a must-have.

Replacing an outdated vehicle wrap can be a great opportunity to refresh your brand’s image and attract new customers. By updating your vehicle wrap with current branding and messaging, you can create a strong and consistent brand image that will attract potential customers and strengthen your brand’s identity.
In conclusion, replacing your vehicle wrap is important for maintaining your brand’s image and attracting potential customers. Fading and peeling, as well as outdated design or branding, are the two main reasons to replace a vehicle wrap. By replacing your vehicle wrap when necessary, you can ensure that your business is always looking its best and making a positive impression o

HOW LONG DOES A CAR WRAP LAST?

Generally, custom car and truck vinyl wraps last anywhere between three to six years, with some lasting even longer. Factors such as washing frequency, sun exposure and harsh weather can all affect a car wrap’s life span. If you take good care of your car wrap and have it professionally installed, it’s much more likely to last longer.

COULD VEHICLE WRAPS DAMAGE MY CAR IF LEFT ON TOO LONG?

Leaving a vehicle wrap that’s started to fade or crack can cause the vinyl to bake into the vehicle’s surface. To avoid this kind of damage, replace the vehicle wrap in a timely manner.

While vehicle wraps can damage your cars, they can also protect them. A properly installed vinyl wrap provides excellent protection to your car’s original paint job, extending its life span significantly. Repainting your vehicle can cost significantly more than simply adding a new vinyl wrap on it, making vinyl wraps an excellent option for paint protection.

WHAT KIND OF MAINTENANCE IS REQUIRED TO HELP MY WRAP LAST LONGER?

With regular vehicle wrap maintenance and cleaning, you can extend the life span of your vehicle wrap.

• Ensure the vehicle is store in a covered area, garage or bay. Try to keep your vehicle out of weather elements as much as possible.
• Wash your car regularly, using a gentle cleanser and soft cloths or sponges on the wrap. Additionally, you’ll want to wash from the top of the vehicle to the bottom so dirty water doesn’t stay on the wrap, potentially harming it.
• Spot clean any stains or spills right after they happen, especially if corrosive materials are resting on the wrap.
• Do not use any abrasive or harsh cleaners that could damage the wrap.
• Avoid using pressure washers, especially those set at high.
• Don’t use polishing wax.
• Let the wrap air dry.

CHOOSE SPEEDPRO FOR YOUR VEHICLE FLEET WRAPS

If you’re ready to add professional vehicle wraps to your fleet, turn to SpeedPro San Diego. With a nationwide network of studios specializing in signage, we can help you replace or update your vehicle wraps. We offer multiple vehicle wrap options, and we can customize a wrap to your exact specifications.

Reach out to  SpeedPro San Diego studio today to add new vehicle wraps to your fleet.