Directional Signage in Portsmouth, NH
Do you remember the last time you were in an unfamiliar place and felt that split-second moment of panic because you weren’t sure where you were supposed to be going? It’s not a great feeling at all! Not only does it cause you to worry and feel frustrated, but it also weakens your perspective of the business or organization because they caused you to feel this way.
Knowing this, why would you let your customers ever feel confused? Directional signage for businesses is crucial to keeping customer satisfaction up while also increasing productivity and sales. If you have an unhappy customer, it can only lead to bad business — and that’s the last thing we at SpeedPro Portsmouth want to hear. By installing custom wayfinding signage inside and outside of your workspace, you’ll ensure your customers feel comfortable and can trust you to provide customer service.
If your company or organization is located in or around Portsmouth, contact our studio today! We’ll use our superior print production to create your custom directional signage in a short turnaround time.
Wayfinding Signage for Businesses Hoping to Get a Leg Up
Before a customer even steps foot in your building, they’ll have already created a first impression of you in their mind. Good or bad, they carry that impression with them throughout their entire interaction inside your office or building, using it to judge your service. So why allow them to start off on a bad note if you can control their reaction from the beginning?
Vibrant custom directional signage allows your guests to navigate your office with ease while giving your brand high visibility.
Directional signage can start outside, welcoming guests into the parking lot areas and up stairs or ramps. In the parking lot, wayfaring signage covers which way to drive, which areas to not cross, which spaces are designated for particular people and which “alleys” are for entering and exiting. Especially if you’re holding a large event, you’ll want to make sure the flow of traffic is moving properly and creating as little stress as possible for those driving.
Once they’re out of the car, direct your guests inside. Use arrows and textual signs to guide people to the front entrance and away from exits or “employee only” areas. Especially if your office is one of many inside a large building, making sure guests know which entrances, stairs and elevators to use will significantly improve their immediate impression of your business.
Inside your office is a whole other level of wayfinding signage needs. Point toward reception and the lobby areas, as your guests may use these areas heavily in an office setting. Make sure customers can locate key areas, such as the front desk, bathrooms and exits. If you’re in a professional office building, having a list or directory of all the offices, rooms and hallways a customer may need will guide them. Having proper wayfinding signage throughout your space creates a calm and welcoming atmosphere without hindering the flow of business.
Quality Directional Signage for Businesses in Portsmouth
If you’re in need of some custom directional signage, whether for an indoor or outdoor setting, call us today! Our team will set up a consultation to meet with you in person and discuss all of your branding needs.