Considering a Vehicle Wrap? Here’s Why it Might be Worth it!

MARCH 14, 2024| SpeedPro Cleveland East

Whether you’re a small business or a large corporation, brand awareness is crucial to your success. One of the most impactful and cost effective ways to reach a wider audience is through mobile advertising. Consider the following breakdown, and decide for yourself if adding custom branding to your vehicle is right for you!

Why should you get a wrap?

Maybe your current marketing strategy isn’t seeing good returns, you want a strong start in getting your name out in your industry, you’re not happy with the graphics you currently have, or you’re just ready to make a change. Regardless of the reason, if you’ve got a company vehicle on the road, a wrap could be a great investment for your business. You’re already utilizing a vehicle or fleet on a regular basis, so why not take advantage of the opportunity to advertise without any extra effort? 

Cost: Compared to other forms of outdoor advertising, vehicle wraps are actually one of the most cost-effective when it comes to impressions. On average, a wrap will cost less than $0.77 per thousand impressions and has proven to be two times more engaging and unique than a traditional billboard. Not only that, but billboards average significantly higher at $5.00 per thousand impressions. Wraps also provide more flexibility within your budget, with options for partial coverage, or cut vinyl decals.

Reach: Think about how often you find yourself stuck in traffic, reading whatever is on the back of the car or van in front of you. It’s probably quite often, given that mobile advertising can generate up to 600 impressions per mile! The ability for mobile advertising to reach a large number of people is impressive, with surveys reporting that 92% of Americans notice them on a regular basis, and 78% of consumers say that vehicle wraps create a more positive image for the company they represent.

Longevity: With the proper care and maintenance, vehicle wraps last a minimum of 5-7 years. Given that traditional advertising usually runs on a monthly basis, a wrap is going to continue to generate impressions for far longer than traditional signage.

How to choose the right wrap for you

So you’ve decided to take the leap, now what?

Think about the condition of your current vehicle or fleet, and what you plan on doing in the future. Something more temporary like decals or magnets might be a good choice if you plan on trading in your vehicles soon. If they’re new or here to stay, more extensive coverage can achieve a bigger impact.

If you’re still unsure, we can work with you and provide the best solutions for your unique needs. Effective design is also equally important. If the design of your vehicle is not informative and eye catching, then it isn’t doing its job.

Speedpro is highly experienced in wraps and is full service; from conception to installation, we can guide you through the whole process and help find an effective solution that is right for you.

Sources: https://quickbooks.intuit.com/r/marketing/are-vehicle-wraps-a-good-investment-for-your-small-business/ https://gitnux.org/vehicle-wrap-marketing-statistics/