HOW GREAT GRAPHICS TRANSFORM CORPORATE INTERIORS
JANUARY 2, 2024| SpeedPro Cleveland EastLeave a Memorable Impression
Think about the first impression you want to make when someone steps inside your office or building. No doubt, it should reflect your brand. Are you a design firm or creative agency? Your visual identity will most certainly exude fun, excitement and interaction. Do you run a buttoned-down financial company or law firm? A first glance should telegraph competence, radiate success and inspire trust. Customizing your corporate interiors – and periodically updating them as the times and your brand evolve – may be one of the best investments you can make.
On-Brand Graphics
Whether colorful and uplifting, clean and conservative, or anything in-between, your interior design has an immediate and powerful effect. For clients, investors and other visitors, it declares your brand positioning through a distinct visual identity. For employees, it does that and more, with the potential to inspire and unify, to promote workplace engagement, satisfaction and pride.
A corporate identity is expressed through a logo, slogan, graphics and other elements. When considering interior design, components that can inform your corporate identity include your mission, vision, values, brand story, core competencies, culture and personality. Of course, budget also plays a practical role.
Lobby/Reception Signage
Back to first impressions: the design of your lobby and the graphics that give it meaning and character say a lot about a company. What materials convey your brand: natural wood, gleaming metal, painted plaster? Is there artwork in the lobby waiting area, and if so, is it a style that resonates with your brand? Is your logo prominent, well-lit and integrated with the reception area? Along with your logo in that entry space, corporate slogans, philanthropic initiatives and wayfinding signs can point the way toward brand identity.
Wall Murals
A large empty wall makes no statement. It’s wasted real estate. Murals take advantage of this expanse to make a big, bold statement, from reception and lobby areas to conference rooms to other common areas. One of the most impactful types of signage, wall murals serve as storytellers, highlighting the journey of your company over the years or telling viewers what it does daily. They reflect the company’s values and evoke emotions.
Contour Cut Signage
Contour cutting is like slicing a picture out of a magazine with scissors, except with corporate graphics it’s a machine and software program that facilitates the highly precise cutting of a shape, whether a logo or another graphic, from high-quality material such as acrylic, aluminum, foamcore or rigid plastic. The machine used for contour cutting is a digital cutter (router), and SpeedPro has some of the most advanced routers in the printing industry.
Bring Your Ideas to Life
Whether you’re looking for an innovative custom installation, a simple graphic, or functional signage to elevate your workspace, Speedpro can make your ideas a reality. Contact us today to learn more about our services, the possibilities are endless!