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A model standing in front of a custom designed tradeshow display with the text "Make An Impression".

Preparing for a Tradeshow or Exhibit (Part 1)

AUGUST 5, 2019| SpeedPro NW Raleigh

You signed up for a tradeshow. Now what?

Start planning your exhibit!

Do you need a pop up or hop up display, or are banner stands a decent option? Will a table top display suffice? What about printed table cloths and throws with your company logo?

Over the upcoming weeks I will be discussing a few tradeshow planning tips that I have found to be very helpful to people when they are preparing their booth graphics and displays for any upcoming expo or event. This week I’ll be discussing booth layout and staffing!

Booth Layout and Staffing

Most people do not put a lot of thought into booth planning prior to exhibiting at a tradeshow. This is a big mistake! Planning your overall booth layout—from what displays you will bring to how it will be organized in the booth, and to whom you will staff to represent the company at the show—is extremely pertinent to your overall success.

For example, what is wrong with putting a table at the front of your booth space? You are sitting right up front and readily greeting visitors with your big smile—no problem here, right?

Wrong! Putting a table right up front and then sitting behind is a very common, yet catastrophic, thing to do at a tradeshow.  This is because it creates an unappealing, and sometimes intimidating, barrier between you and your potential customers. Therefore, we recommend you use your tradeshow graphics and displays to create a booth space that is appealing and inviting. It doesn’t matter if you have a large elaborate pop‐up display or just one retractable banner stand—it’s all about how you prepare and present your booth space to the visitors!

So, next time you are exhibiting at a tradeshow event, here are a few ideas to try:

  • Use a casual, yet professional approach with your booth layout, leaving enough empty space for a comfortable environment to chat and educate your visitors.
  • Stand (with your arms uncrossed) in welcoming position. Remember to smile!
  • Have your table off-to-the-side or in the corner of your booth space, so you can carry a more private conversation if need be (and also so your “freebies” will be protected so that you can give away as you choose).

Be sure to tune in next week for Part 2!

 

SpeedPro NW Raleigh is your source for custom trade show displays in Raleigh, Durham, RTP and Cary. Please visit our Trade Show Displays page for more information or call us at 919-460-6013 to learn more about our products or request a quote.

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SpeedPro NW Raleigh

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Jerry Parise

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