A Variety of Directional Signage
While most directional signage accomplishes a simple essential function — helping customers find a targeted location — there are a variety of hardware options available. The following categories are each used in different places, and when combined, create a clear and convenient way for guests to navigate to you.
Indoor Directional Signage
The most commonly used form of directional signage, these signs are found indoors in both public and private settings. Use them to designate entrances and exits, offices, restrooms, wheelchair accessible areas, cafeterias and more. From warehouses to amusement parks, indoor signs help employees and guest navigate to where they need to be.
Outdoor Directional Signage
These signs are outdoor directing people to your location. Use them along roadways, inside parking lots, entryways or exits, pathways and terminals to provide direction and vital information.Request a Quote
Why Use Directional Signage?
Directional or wayfinding signage is an effective means to provide information and needed assistance. Many businesses use directional signage to solidify brand awareness as they provide information— not just from storefront, but along streets. How can wayfinding and directional signs help your business?
- Point guests in the right direction: Unless your customers are highly committed to your organization, they won’t search long before giving up when directionless. Directional signage provides clear guidance, pointing customers toward the parking lot, entrance, hallway or even the employees they need. Eliminate guesswork by helping your customers navigate your location.
- Welcome your customers: Strategically placed directional signage welcomes guests in a friendly manner, making them feel appreciated and assured they have arrived. Event spaces hosting a large number of guests find this feature particularly helpful, reducing the need for personnel to guide and direct.
- Reassure guests with instant feedback: Don’t leave your guests wondering if they’re in the right place or where to go next. Wayfinding signage reassures guests that they’re parked in the right place and can confidently engage as desired. Leave a lasting positive impression by anticipating needs with clearly designed directional signage.
- Strengthen your brand: Expand your name and brand recognition by strategically placing directional signs in visible areas, not just inside your space but in the building, street and paths leading to your location. Permanent signs keep your brand visible long-term while allowing for easy swap out for rotating information.
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