ELEVATOR WRAPS: FLOOR THE PUBLIC WITH FRESH ADVERTISINGFEBRUARY 19, 2019| SpeedPro Imaging Rochester
Every business that advertises wishes it had a captive audience to influence. An increasing number of them are realizing they do in one of the most common spaces – elevators. More businesses are using elevator wraps to raise brand awareness or promote goods or services to people traveling between floors in buildings. Here’s why:
- There are 900,000 elevators in the United States
- Each elevator carries 20,000 people per year
- The average elevator trip lasts 118 seconds
- Wait times for elevators in grade A office buildings average 20 seconds, longer in residential buildings
- Each elevator passenger averages four trips up and down every day
- The average elevator trip is four or five floors
Elevator wraps that are seen this often, for these durations of time and by this many people give them a competitive advantage over many other forms of advertising. SpeedPro Imaging can help make your elevator wrap the buzz of the building. Given the data above, elevator wraps are making an impact because:
Recurring Exposure Persuades
An elevator wrap gives people something to look at inside and/or outside the elevator. And with the multiple trips throughout the week – whether elevator passengers are headed up to work or home, or down to the parking garage or laundry room – the repetition of seeing the advertisement on and/or inside the elevator can be quite influential for your brand.
Plus, there’s no room for competitors to advertise on the elevator with a wrap. It’s basically your elevator while you advertise on/in it, ensuring elevator riders’ attention will be on your brand and no one else’s.
Advertising with Greater Focus
Businesses that advertise with elevator wraps have more control over who sees their messaging. This form of advertising allows you to micro-target – to hone in on your desired demographic – by neighborhood, block or even by building. For example, if one of your consumer demographics is millennials, the potential to attract more consumers between the ages of 23-38 to your brand increases significantly by wrapping the elevators in commercial buildings where they work and residential buildings where they live.
More Captive than TV
TV, once the prized medium for holding a captive audience’s attention, is being replaced by the elevator. When you consider commercials on TV average 15 seconds, and many viewers choose to skip watching them, advertising on elevators with creative wraps is an attractive alternative. Both the wait time for an elevator and the duration of the average elevator trip last longer than the average TV commercial. People waiting for an elevator do not typically take the stairs when they have to travel up more than a flight. Once they’re on the elevator and the doors have closed, they do not have a choice but to remain on it until they reach their desired floor.
Besides office and residential buildings, you can target audiences with elevator wraps in:
- Shopping malls
- Concert venues
- Parking garages
- Convention centers
How We Can Help
Elevators are made up several different surfaces, including the outside and inside of the doors, the floor, walls and ceiling. In addition to helping you develop eye-catching and creative elevator advertising, your local SpeedPro studio will know which material works best on what elevator surfaces to provide the greatest impact to riders, and how to install it.
If you want to change wrap designs frequently, we can quickly remove the old wrap and put up the new one so you don’t miss an opportunity to get in front of elevator riders.
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