How Visual Branding Impacts Your Company’s Presence

OCTOBER 2, 2018| SpeedPro Rochester

Original post published 9/26/2018 on BusinessNewsDaily.com

“Visual branding transcends every aspect of a company’s presence in the marketplace,” said Eric Lazar, the president of SpeedPro Chicago Loop, a graphics and imaging company that functions as both a marketing agency and a printer.

Business News Daily talked to Lazar to find out what business owners need to know to use this tool effectively and create strong visual marketing campaigns.

1. VISUAL DESIGN IS PART OF YOUR BRAND.

2. YOUR MARKETING CAMPAIGN NEEDS VISUAL GUIDELINES.

3. DON’T CROWD YOUR MARKETING CAMPAIGN.

4. ALL MARKETING NEEDS TO BE MEASURED.

5. SOMETIMES CHANGE IS NECESSARY – BUT BE CAUTIOUS.

To read the full article and learn more about Eric’s visual branding recommendations, click here: