A Hollywood star steps onto the red carpet, turns, smiles. The flash of cameras lights up the night. In the background: a step-and-repeat banner.
We’ve all witnessed this scene play out on television. If you’re eagle-eyed, you may have noticed the repeat banner behind the actor. Step-and-repeat banners are large backdrops that are frequently used in fashion shows and red-carpet events. Often with repeating logos, these banners show up behind celebrities in pictures and videos, giving the businesses who sponsored the repeat backdrop banner exposure.Request a Quote
Why Use a Step-and-Repeat Banner?
The right step-and-repeat banner, used correctly, will help your business:
- Create a VIP feel: If your business is hosting any event where you want a red carpet or a formal, VIP feel, step-and-repeat banners are a wonderful way to make guests feel like celebrities. Place banners in front of a red carpet or entrance, and get ready to take photos.
- Brand your logo: With your logo prominently featured on the banner, anyone who takes a photo in front of the banner and shares it later will be effectively spreading your marketing message. By associating your brand with a luxury red-carpet event, you can also position yourself as a luxury or professional organization.
- Gain exposure: Banners with logos are very visible and get attention. Guests also love the look and feel of posing on the red carpet, just like their favorite celebrities. By recreating the experience for them, you may be increasing the chances that the photo will be shared — with your logo front and center.
- Create a selfie station: Selfie stations are essentially photo booths without the walls. Repeat banners form the backdrop for the pictures, and you can vary that background to match the theme of the event and encourage multiple selfies. Persuade people to share their selfies with a hashtag on social media for even more brand exposure.
Choosing the Right Repeat Backdrop
Most step-and-repeat banners include multiple instances of a logo or emblem. When you’re choosing your banner, you’ll want to make sure the colors are contrasting so that they “pop” in photos. You can use repeat backdrops in several different ways. Consider the following:
- Events: Grand openings, birthdays and any special events can be enhanced with a repeating backdrop.
- Launches: A banner can ensure you get many photos of your team and customers holding your new product in front of your logo. These shots can be useful to post online and send to the media.
- Annual meetings: You can build your company culture by getting photos of your team members in front of your logo.
- Weddings: Banners can create unique wedding photos and be a great offering for any wedding business. These are great for Monogram touches with the couple’s initials or for photo booth backdrops.
- Galas: A repeat backdrop will let you create a red carpet walk for your formal event.
- Trade shows: At trade shows, you can set up a photo booth or use the backdrop to ensure your logo features prominently in any photos of the event.
- Conventions: Convention banners can include logos or even a marketing message that you want to share.
- Social media: Social media users love taking photos, and by setting up photo areas with a repeat backdrop at any event, you can increase the chances of more social media exposure.
- Demos: Want smiling photos of customers with your new product? A step-and-repeat banner will help you get those photos with plenty of instances of your logo included.
SpeedPro Boston Metrowest
Boston has an energy and excitement all its own as one of the country’s largest and most influential cities. Whether your business is located in Boston, Needham, Newton or Cambridge, you need high-impact graphics to draw attention to your services and show people your capabilities. Getting a spark of interest can lead to new relationships that become steady business.
Boston-area businesses have many signage needs we can address. We begin by having a one-on-one consultation with our new clients to gauge your needs and see how we can engage your target audience. We work closely together from project conception to delivery to achieve your vision. See what SpeedPro Boston Metrowest can do for your business.
Find Outstanding Large-Format Printing in Boston
Have you ever seen an elevator wrap and immediately felt drawn into the product’s story? We provide eye-catching graphics like this that tell people more about your business and why they should choose you. When you partner with SpeedPro Boston Metrowest, you can choose from so many creative and unique approaches.
Why You Should Select SpeedPro Boston Metrowest
Our teams create longstanding relationships with people who trust us to get the job done right. Clients return to us again and again because they love the work we do. We create high-quality graphics, and you benefit from displaying them. Other advantages of partnering with us include:
- Quick turnarounds: We can finish your project fast to meet your internal deadlines.
- Green techniques: We employ quick-dry printing processes and rely on latex inks.
- Innovation: We embrace state-of-the-art technology to make your project more efficient.
- Communication: We keep in touch through every step along the project pipeline.
Get in Touch With SpeedPro Boston Metrowest
From full, partial or decal vehicle wraps that draw the eye to outdoor and indoor signage that directs people, our graphics make your business look good. Businesses in the Boston, Newton and Cambridge areas can contact us today to get a quote or request a consultation.