WHAT ARE THE BEST SIGNAGE OPTIONS FOR STARTUP BUSINESSES?JULY 15, 2019| SpeedPro Chicago Loop
There’s never been a better time to pursue business ownership, with the startup economy showing no signs of slowing down. In fact, 2017 was the largest year-over-year increase in startup growth over the past two decades. It also marked the reversal of a five-year downward trend in the United States.
Some of the biggest challenges facing new business owners inevitably stem from the need to establish brand awareness and legitimacy – all while on a relatively strict marketing budget. The right graphics and signage can jumpstart your individual business and propel your brand toward success.
Here’s how cost-effective signage solutions can be the answer to these obstacles, instantly upgrading your brand and promoting your product to the masses:
Outdoor Signage that Creates Windows of Opportunity
Poor quality and inadequate signage were behind nearly 60 percent of consumers’ decisions not to enter a business, according to a Fedex study.
Especially as a new business, you shouldn’t miss out on more than half of your potential sales – and the opportunity to foster awareness for your brand – simply because of lackluster signage.
Outdoor signage and window decals showcase your brand to passersby while making your business more approachable.
Whether it’s a sidewalk sign, branded flag or vinyl banner, stunning outdoor signage catches people’s attention and makes them more comfortable with your brand. Wherever you’d like to be seen outside, the right outdoor signage solution will perfectly fit you, your message and space – to consistently drive new traffic through your doors. We call this set of best practices Surface Impact™, our proprietary solution for maximizing the visual influence of every surface to achieve the greatest branding and monetary potential.
Window graphics also help you maximize valuable storefront real estate and bring in new potential customers or business partners. Key branding messages printed on professional decals and clings will turn heads for all the right reasons and regularly spark interest around your new company.
Corporate Branding that Leaves an Impression
For startups, corporate branding and other marketing tactics are often the first place owners look to cut corners. On the contrary, eye-catching signage and corporate branding could not be more crucial to a new brand’s success.
Corporate branding is the act of promoting company culture rather than specific products or services. It tells people who you are and what you’re about — not what you sell.
A corporate branding strategy takes messages and images inspired by your company’s culture, promoting them consistently over the long term. Branded graphics, symbols and messages will inevitably become associated with the company itself.
In other words, corporate branding helps you cultivate a distinct, prominent brand identity and personality – often a difficult feat for emerging brands to achieve. With a solid strategy, strong company culture and personality are natural side effects that follow consistent corporate branding.
You don’t have to go overboard and slap your logo or brand values on anything and everything in your office space. By infusing your office with strategically-printed and placed corporate images, you can tastefully convey what you want and how you want it.
And, if you partner with the right graphics provider, your attention-grabbing displays will pay dividends for your brand.
Cost-Effective Marketing Strategies from the Right Print Solutions Provider
And, while these innovative options are the go-to choice for some companies, your startup business can get the same benefits from more traditional graphics selections as well.
When it comes to signage, sometimes less is more – especially when you’re operating on a tight budget.
At SpeedPro, we understand that there’s no value in a one-size-fits-all approach to promoting a brand. Instead, we work with you to understand your company’s marketing needs and budget and create a personalized signage and graphics plan accordingly.
Our completely customized solutions serve not only to enhance your aesthetic but, more importantly, help you achieve your overall business objectives – while staying within whatever budget constraints you have.Back to Blog