Great. Big. Vehicle Window Perf.
Why Invest? ○ Process ○ Benefits
Why Invest in Branded Window Perf?
High Return on Investment
If you’re looking for a marketing solution that is cost effective, brand efficient and serves dual purposes, consider adding branded window perf to your vehicle’s rear windows. Custom vinyl window perf provides branding real estate as well as protection from the sun and prying eyes. When it comes to return on investment (ROI), out-of-home (OOH) advertising generates an average of $5.97 in product sales for every dollar spent. This makes sense for vehicle graphics, since one set of graphics can generate between 30,000 – 80,000 impressions in a single day.
Say you put your logo, contact info and list of services on the back window of your work truck. Print and installation would probably cost around $300. That one piece of perf will last you at least 2 years (though it’ll probably last longer). When you break that down into cost per day, you’d end up paying around $0.41 a day for 30k+ impressions.
Constantly Build Brand Awareness
Whether you’re on-site or on the road, your window perf will act as a mobile billboard, showcasing your brand, products/services and contact info to everyone who sees your vehicle. Having your branding is especially valuable since most drivers look at the back of the vehicle(s) in front of them. Vehicle decals generate many referrals as drivers see your branding around town and become familiar with your brand name.
Even when your vehicle is parked in driveways, parking lots and work sites, your perf never stops marketing the business. As you know, the average vehicle graphics will get a minimum of 30,000 impressions in a day, parked or driving. Repetition is the key to remembering; the more people see your brand, the more likely they are to remember you in their time of need.
Well-Received by Viewers
According to the Outdoor Advertising Association of America (OAAA), people respond well to OOH ads (like vehicle graphics) because they aren’t obtrusive to a person’s everyday life like some mediums are. Window perf is especially good when you’re looking for a simple but effective option for branding your vehicle. Your graphics can be designed with a wide range of colors and fonts to capture the spirit of your business and leave a lasting impression on everyone who sees you.
The SpeedPro Window Perf Process
We follow a tried and true process to make sure you get the most out of your SpeedPro Greenville experience.
Understand Your Goals
First, we talk with you and gather information about your brand, you and your goals for the fleet graphics. We’ll ask questions about the year/make/model etc. of the vehicle, which windows you want to cover and what information you want displayed. By gathering more information, we’re able to provide a more accurate estimate for the project.
Project Proofing & Estimating
Often before providing an estimate we request to see photos or take measurements of your vehicle. While seeing the vehicle and taking measurements aren’t necessary for a ballpark estimate, we’re able to give you a more accurate number if we’re able to take a look at it. Taking measurements will help us better know how much vinyl we’ll be using, since our 2D templates don’t account for some window curves very well.
Once we have a template or idea of sizing, we mockup your design on our 2D template. The mockup process gives you an idea of what the finished product will look like, and this is the time to make any sizing or proofreading adjustments. When you’re happy with the way your design looks on the template, we’ll give you a final proof and quote for your window perf.
Production & Installation
After you give the green light, we begin production and schedule the installation. Once in the production phase, the artwork from your proof is converted into printable files and sent to the printer. After printing, we laminate. Our laminator uses pressure to bond the vinyl and laminate together, protecting the printed design. After lamination, your perf moves to the trim pile for finishing. Finishing includes removing the excess vinyl from around your custom cut decals.
When your install date comes, we hand the material to our installers and let them work their magic. Window perf won’t take a full day of install, but if we have multiple installs in a day we may ask you to leave the vehicle until we can get to it. The longest you’d be without the vehicle is a single business day.
The Finished Product
The next time you walk into our office, your vehicle will look totally different. We’ll hand you the keys and off you go to start raising brand awareness with your brand new vehicle graphics.
Benefits of Vehicle Graphics with SpeedPro Greenville
Customer Service
Our goal is to help your brand stand out. Just think of us as an extension of your marketing team. We ask questions to make sure you receive the best solution to help you reach your marketing goals. Your satisfaction with the finished product means a great deal to us. One of our mottos is “measure twice, cut once,” so don’t be surprised if we ask you to bring your vehicle by to make sure we have all measurements needed to ensure the best result.
Quality Materials
Our window perf typically lasts 2 years, depending on care and protection from the elements. Our inks are UV resistant as well, allowing your graphics to look fresh for years. We do suggest limiting the use of windshield wipers over the perf, as the wipers will start to rub away the design over time.
Turnkey Solutions
We are first and foremost large format printers, but we offer turnkey solutions for our clients. Installation is included in our quotes and design can be added if requested. We also offer decal removal services if you’re planning on replacing the graphics. All our vehicle graphics are custom printed and priced based on square footage. In other words, you’ll be priced the same for polka dots and a full landscape scene, as long as the size is the same. We can digitally print and custom cut any size you need, and no project is too big!