Vehicle Wrap Calculator: Estimate Your Annual Impressions

SEPTEMBER 25, 2023| DillonShane

Vehicle wraps are one of the most effective tools in any business owner’s toolkit. They generate up to 70,000 impressions a day, boast an impressive 97% brand recall rate, and reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.

When it comes time to determine whether a vehicle wrap is worth the cost, though, many stakeholders are left in the dark as to how many impressions their vehicle graphics will actually produce, hindering their ability to make data-driven decisions.

So, how can businesses quantify the annual impressions of their vehicle wraps? Well, utilizing the TAB measurement system as deployed by ARD Ventures, we’ve created a Vehicle Wrap Impressions Calculator to simplify the estimate process for you in just a few seconds. Now you can find your vehicle wrap’s annual impressions by answering these four quick questions, below:

Why Use Our Vehicle Wrap Impressions Calculator?

Understanding the potential reach of your vehicle wrap is crucial for several reasons:

• Budgeting and ROI: By estimating the number of annual impressions your vehicle graphics will generate, you can better allocate your marketing budget and measure the return on investment (ROI) for your vehicle wrap campaigns.
• Strategic Planning: Knowing the potential reach of your vehicle wrap helps in making informed decisions about the design, messaging, and placement of the wrap.

How Does Our Calculator Work?

Our calculator takes into account four key variables to provide a comprehensive estimate of your annual impressions:

1. Location (Urban/Rural): Vehicles in urban areas naturally encounter more traffic and pedestrians, leading to higher impressions. Our calculator adjusts the base value accordingly.
2. Hours on the Road: The duration a vehicle spends on the road directly impacts the number of impressions. Whether it’s 1 hour or 12 hours, our calculator scales the impressions proportionally.
3. Fleet Size: Operating multiple vehicles? No problem! Input the size of your fleet to get a cumulative impression count.
4. Days per Week: Not all vehicles operate daily. Specify the number of days your vehicle is on the road to get a more accurate estimate.

Using the Calculator

It’s simple! Input your details into the respective fields:

• Location: Choose between “Urban” or “Rural”.
• Hours on the Road: Select between 1 to 12 hours.
• Fleet Size: Input a value between 1 to 50.
• Days per Week: Specify between 1 to 7 days.

Once you’ve input your details, our Vehicle Wrap Calculator will instantly provide you with an estimate of the annual impressions your wrap(s) may generate.