Generating exposure for your brand can make or break your business. This doesn’t mean, however, that your efforts always have to be obvious. Instead, you can gain a great deal of publicity through subtle partnerships with other companies and entities. A low-key advertisement will carefully appeal to possible customers or clients, without them feeling smothered by constant exposure to overt ads.
SpeedPro understands the nuances of visual communication, and we can create custom step and repeat banners that place your logo in areas throughout the community and beyond. Utilize these elements at sporting events, weddings, charities and other occasions that draw a lot of media exposure.
What Are Step and Repeat Banners?
Step and repeat backdrops and banners are some of the most user-friendly and effective marketing devices available to companies of all sizes and industries. They stand as giant graphics that repeat a logo or image in spaced increments. They get their name from the main way they’re used. People step up to the banner, take a picture and then swap out for a new person. This process then repeats — thus, the name “step and repeat.”
When photos and other media opportunities arise, they blend perfectly into a complete scene. While the attention might center on an athlete or a fun photo booth moment, all of the pictures, videos and social media posts taken in front of your step and repeat banner and stand will have your logo in the background. Because of this, hundreds — possibly even thousands — of people could see your brand.
Step and Repeat Banner Uses
If you’re on the fence about purchasing step and repeat banners, consider all of the ways they can be used. These types of banners are not one-trick ponies and can be featured in a variety of situations for different purposes. Below you’ll find some of the top locations to utilize step and repeat banners:
Companies who regularly attend trade shows know that these events are all about getting the attention of people passing by. Part of any successful trade show booth is the ability to get people to notice your booth and incentivize them to take a closer look. To ensure that people notice and engage with your company, you’ll want to make step and repeat banners a part of your booth.
As trade show attendees make their way around the floor, they will be coming in contact with tons of other booths, all vying for their attention. One way to get attendees to notice yours is to display step and repeat banners prominently. When visitors come to engage with your sales staff, they’ll love having the chance to take a selfie or snap a group photo in front of your branded backdrop.
To further incentivize people to take a picture in front of your banner, you can offer free samples of your service or product. Attendees can hold these samples while they take pictures in front of the backdrop.
Savvy companies will also create a unique hashtag that trade show attendees can tag their pictures with when they post them online.
Incentives like the ones listed above will increase your visibility at your event. For example, when other attendees see pictures taken during the trade show at your booth, they’ll want to get a photo themselves. In addition to improving awareness of your company at the trade show, any pictures taken at the step and repeat banner will continue to promote your brand after the event is over.
Whenever you throw a special event like a fundraiser or product release party, you want to create an enjoyable experience for attendees while also highlighting your brand. Step and repeat banners do just that.
In an event space, step and repeat banners can feature organization and sponsor logos, along with any custom images that a company believes will appeal to their attendees. You can place your banners inside or outside the venue for attendees to take pictures in front of.
If the stand and repeat banner stands are placed outside the venue, they may even draw in curious foot traffic. For organizations who are throwing an event open to the public, carefully placed banner stands near the entrances can expand their reach and get some last-minute attendees. Someone walking by might see people taking pictures in front of the banner and want to know more. This ability of banners to pique the curiosity of onlookers can improve attendance and grow your brand.
The primary purpose of these banners, however, is to improve the experience of attendees while also putting long-term marketing benefits in place. Attendees love the feel of getting their picture taken in front of a banner filled with images of logos and brands that they identify with. If set up right, the whole process can take on the feel of a glamorous red carpet, which will be sure to make your attendees feel appreciated.
Along with making your event unforgettable, the custom step and repeat banners can improve brand exposure long after the event is over. As people take pictures in front of your custom step and repeat banner, they’re going to want to share their experience with others. Due to this desire to share, they’ll post photos of themselves at the banner on their social media profiles. Anyone who sees the pictures will also see your branded imagery in the background, improving familiarity with your company.
Think back to the last time you saw an athlete give a press conference after a big game or a company announce a new product to the press. What did you see in the background? If it was after a sporting event, you probably saw the logo of the team and their sponsors. If it was a company unveiling a new product, you probably saw custom imagery of the product and the company logo.
Most likely, these graphics were placed on a custom step and repeat banner. If you’re wondering why the graphics are almost always in the background when organizations deliver information to the media, the answer is simple: brand exposure.
While the focus is on the speaker, the cameras filming the event will also pick up whatever graphics the organization is highlighting in the background. These logos and graphics will have a long marketing life. For example, viewers watching live will see your background banner, as will people watching the video long after the press conference is over. This extended exposure is a result of news organizations’ tendency to highlight moments from press conferences long after they’re over.
This sort of exposure is coveted by companies who hope to raise brand awareness or reinforce their already established brand. The ability of banners to highlight logos makes them more attractive to sponsors who want potential customers to be more aware of their presence. Sponsors will pay to have their logos featured on your banners, as they want customers to associate their products or services with your organization.
Step and Repeat Options
If you’re interested in step and repeat banners, you’ll need to know the options you have when you purchase them. Step and repeat banner stands come in a variety of sizes and shapes, with plenty of ways you can customize them to showcase your custom graphics and logos. When you look for step and repeat banner types, you’ll usually see three primary options: retractable, telescopic and spring-back.
Retractable step and repeat banners can work in practically any setting. As they retract into their stands, they are perfect as pop up step and repeat banners. You can move them inside or outside quickly, depending on your needs. Due to their portability, companies regularly take the retractable stands to trade shows, using them as backgrounds for pictures, accents for their booth and much more.
Retractable banner stands can be found in fabric, polyester and vinyl materials that are built to last. No matter where you place the stands, whether indoors or outdoors, they’ll hold up well, maintaining consistent visual quality. You can customize these collapsible step and repeat banner stands by adjusting their color, height and width.
With telescopic banner stands, your banner stretches between two separate standing arms. If you’re looking for extra-wide step and repeat banner stands, telescopic banner stands are the type for you. Not only do the individual stands offer a great amount of width on their own, but they can also easily attach together to make an even longer banner. If you’re expecting lots of group pictures, these kinds of stands are a perfect choice.
Telescopic stands come in vinyl, fabric and polyester, making them highly durable. Your graphics and logos will pop on these banners, as the materials facilitate the use of countless colors and designs. They are also portable and fit into a single mid-range canvas bag easily.
If you’re on a budget and need a low-cost but high-quality alternative to the other stand options, spring back banner stands are a perfect choice. Spring back banner stands get their name from the graphic rails behind the banner stand, which keep the banner upright. Some of the most popular forms of spring back banners feature an X-shape frame that holds up the vinyl graphics by the grommets in each corner of the banner.
These banner stands often come with specialized carry bags that make for easy portability. Their lightweight design also helps make them easy to transport. If you regularly need to take your step and repeat banners to different locations, spring back banners are ideal.
Step and Repeat Banner Tips
When you purchase a step and repeat banner, you can get the most out of it by using the following tips:
- Hire a professional photographer: People love to get their picture taken by a professional photographer. Along with the increased satisfaction from attendees, a professional photographer will ensure the photos from your event are high-quality.
- Prevent pixelation: You’ll want to make sure you work with a studio that can keep your images looking crisp, no matter how much you need to scale them up. A blurry or fuzzy image due to pixelation can make people ignore your banner and take a poor view of your company.
- Use blank space: While you want your logos or graphics to repeat on the banner, you don’t want them to be too crowded, as this will reduce their visual appeal. To make sure they pop out to viewers, rather than become jumbled up, you should ensure that the graphics aren’t too close together. You’ll want to find an attractive middle ground between too little and too much blank space. Your graphics also need to be large enough for people to easily see them in the background of your pictures but not so large that they distract from the people in the photos.
- Ensure your banner is large enough: As you select your step and repeat banner, no matter the type, you’ll want to make sure that it’s high and wide enough to take up the entire background of a picture. After someone takes a picture in front of the step and repeat banner, you don’t want other images in the background. Not only will a background that’s too small harm the quality of the picture, but it will also distract from your brand’s appeal.
How Can SpeedPro Help?
SpeedPro can accommodate most sizes and shapes, so a venue’s dimensions shouldn’t give you trouble. You can also place our banners inside or outside without worrying about the weather damaging their appearance or integrity.
We use durable materials and high-quality, long-lasting inks, which will help your color palette pop in pictures and videos while resisting wear and tear. We offer an array of different materials to suit all kinds of circumstances. Vinyl is the most popular option due to its cost-friendliness and durability, but you can also choose poster paper, fabric, canvas, plywood or foamcore.
You even have choices related to mounting style. Poles and grommets can suspend the banner, but we also offer retractable stands that sit on the floor. The latter option gives you a lot of flexibility for storage and traveling. Choose from three styles: retractable, telescopic and spring back.
Choose SpeedPro for All Your Step and Repeat Banner Needs
As you can see, SpeedPro has the expertise and resources to provide you with step and repeat banners that are built to last and get people engaged with your brand. Find your local SpeedPro studio to discuss your project and get a free quote.