Indoor and outdoor signage for commercial buildings serve different purposes but in the end work together to help brand the business, stand out from competitors, boost professionalism, invite customers to engage by coming into the building and looking around and with wayfinding signage give directions to find what they need.
Directional and wayfinding signage are informative signs that help visitors to commercial buildings navigate their way around and locate the products and services they have come for. The primary use is to provide directions by guiding foot traffic, they are also used as building and room labels for large commercial complexes, to provide information and to designate special areas or zones.
Floor graphics add accents to concrete, tile, wood, asphalt and more adding promotional and instructional messages where they can’t help but be spotted. Make the most of your corporate building signage by putting signs where people are looking while they are walking. Our digital age has people checking their phones frequently and while looking down they may see a sign that otherwise would have escaped their notice. Adhesive decals and vinyl with anti-skid laminate coatings are recommended when using floor signage. Choose the best locations in pathways but avoid placing on textile mats, carpets, marble or rubber/pvc matting.
Environmental graphics are an important component for commercial spaces by giving architectural designers the ability to refresh, update and modernize any commercial building. Identity and placemaking design is a multidisciplinary approach for the design, planning and development of publicly accessible spaces where environmental graphics play an integral role by using visual communication to create experiences that connect places with people.
Most retail spaces and many types of commercial buildings have exteriors that include many windows. Window graphics ensure that the façade of a commercial building can be fully utilized to advertise and inform the public of the offerings inside. Several different options of window graphics are available such as window clings, opaque/clear decals, perforated decals, and frosted decals. When choosing a large scale design for window graphics it is important to consider décor/ambience, if you wish to use a multi-panel image for repeating window panels, how to incorporate privacy covers if you do not wish to expose the inner workings of the commercial work space and large scale advertising to grab attention with bold fonts and colors.
Architectural signage concerns custom signs and systems implemented in a commercial building. Often included in architectural signage are oversized large-format graphics, textured wall murals, directional signage, glass fixtures/accents, ADA safety signs and digital signage. Architectural signage’s primary function is for wayfinding and brand identification as this practical element of commercial building design helps maintain the professional appearance while assisting clients and visitors in navigating an unfamiliar complex. Merge function and form using architectural signage in your commercial building’s interior design.
Studies show that about 60% of businesses see an increase of over 10% in profits when they update their business signs. The classic use of neon signage for exteriors of commercial buildings is a great way to revitalize a building exterior and capture nostalgia for the trust in branding that has waned over the years. SpeedPro specializes in custom signage of all types, including neon.
Corporate commercial building wall murals influence the initial impressions of visitors to locations. The effect of decoration cannot be understated when creating mood and ambience. Put customers in a shopping frame of mind with images that evoke feelings of seasonal memories and familiar surroundings.
Sign installation and removal can be an arduous process requiring planning and proper tools. SpeedPro as a full service provider can assist in making the decisions needed to properly set up and display signage throughout your commercial location. SpeedPro excels at briefing, concept development, surveying, manufacturing, installation and maintenance. Our professional staff will assist in all aspects of the process to ensure that it is as low-stress and streamlined as possible.
The Americans with Disabilities Act (ADA) ensures that all differently abled members of our society have equal access and opportunity to use public spaces and businesses. Civil rights protections for transportation, schooling, employment, public and commercial building accommodations are covered by the ADA to make sure that quality of life is not inhibited for those commonly considered to be disabled. In any commercial building it is important to comply with ADA standards. SpeedPro employees are experts at these guidelines and will be happy to discuss with you what needs to take place to properly set up the four main type of signage classifications in the ADA standards: Identification, informational, directional/wayfinding, and overhead.
Embrace bold, custom messaging by partnering with SpeedPro to create specialty graphics for your commercial building. Come by any of our nationwide network of studio locations to talk to our trained professional staff about the many options available to you for whatever kind of sign you may need for your business needs. We are happy to work with you through out the design process and our capabilities are sure to assist you in transforming your space and creating a lasting and beneficial effect on your bottom line.