Wayfinding & Directional Signage

People need directional signs to navigate areas and learn important details about a brand, an event, or other crucial information. Directional signage plays an essential role in any space, indoor or outdoor. SpeedPro’s well-designed, high-quality, and perfectly placed directional signage will help a person feel more at ease knowing which direction to go, strengthening your brand’s presence.

SpeedPro’s nationwide visual-communication studios can print custom wayfinding and directional signage for retail and commercial operations. Find out what these specialty signs offer your space, brand, and customers through your local, full-service SpeedPro partner. 

Table of Contents

SpeedPro’s Wayfinding & Directional Signage Products

Opportunities to Use SpeedPro’s Wayfinding Signage

Using Directional Signs for Maximum Impact

Directional and Wayfinding Signage FAQs

SpeedPro’s Directional and Wayfinding Signage Products

Our directional signs are printed on various base substrates and are highly customizable to your needs. Whether you plan on using them indoors or outdoors, we provide only high-quality products that enhance your visibility.

We design directional signage, including:

• Banners: Banners work exceptionally well as directories in a lobby or entryway. It creates a welcoming environment and directs people where they need to go.
• Floor Decals: Floor graphics are wayfinding options that make it easy to point people in the right direction.
• Elevator Wraps: Elevator wraps are an excellent option for multistory buildings. These displays turn an ordinary elevator into an engaging, large-scale visual display.
• Wall Murals: Showcase branding or other marketing messages.
• Mounted Signs: Permanent signs are essential for identifying your business.
• A-frame Signs: A-frame signs are an easy and effective solution for temporary outdoor signage.
• Flags: Flags are another excellent option for outdoor signage. They boost your brand awareness or help with wayfinding.
• Window Graphics: Window graphics are decals or clings that turn your storefront into a colorful and informative display.

Businesses use wayfinding signs for four main applications: 

• To provide directions: Guide visitor foot traffic to and within your business using directional arrows and wayfinding signs. These clear signs employ bold arrow designs and clear instructions to point people in the direction they need to go. 
• To name rooms or buildings: Assign names and numbers to conference rooms, meeting spaces, offices, and event halls, where even first-time visitors can navigate rooms and buildings using signs intuitively. 
• To designate special zones or areas: Use identification signage to highlight parking lots, drive-through lanes, smoking areas, waiting rooms, terminals and similar “assigned” areas with specialty purposes. 
• To provide information: Take advantage of information signs to relay pertinent details through custom directional signs. Showcase parking rules, store hours, gate or entry prices, garbage and recycling bins, bathroom locations, device charging stations, customer service desks and more with custom signs offering specific instructions.  

Ways To Use Wayfinding Signage

Directional Signage for Restrooms, Parking Lots, Wheelchair Accessibility & Others 

Internationally familiar wayfinding signage is particularly crucial at public events and venues. Hotel lobbies, casinos, sports arenas, trade shows and transportation hubs require easy-to-spot and easy-to-understand directional signs that guests from anywhere can process. In some cases, signs denoting wheelchair accessibility, emergency exits, bathrooms and others are compliance mandated.  

Directional Signage For Retail Businesses 

Consider many of today’s most popular shopping environments, where clear directions and unique, business-specific designs help announce your storefront, then draw in and maintain foot traffic. Both temporary and permanent wayfinding signage have retail advantages: 

• Malls
• Strip malls
• Outlet stores
• Stores with off-street entrances

Custom Directional Signage for Events 

Specialty events call for specialty signs. Keep guests comfortable, reduce location confusion and decrease traffic congestion at significant events through wayfinding signage. Put your creative stamp on many of the following events:  

• Weddings 
• Birthday parties 
• Bridal or baby showers 
• Farmers markets 
• Fairs or carnivals 
• Fundraising events 

Directional Signage for Office Buildings 

Large and small office buildings alike require wayfinding signage for intuitive navigation. Allow employees to find designated meeting rooms, clients to make their way to conference gatherings, and guests to locate relevant waiting rooms. Office directional signage allows easy and natural guidance without visitors needing to stop passing strangers or employees and ask for directions. 

Use directional signage to indicate the locations of: 

• Various departments 
• Conference rooms 
• Waiting rooms or guest lobbies 
• Event gathering spaces 
• Recreation or break rooms 
• Private offices 
• Breakout pods or quiet workstations 

Directional Signage for Trade Shows 

Directional signage for trade shows comes in many sizes and varieties. Hang wayfinding signs overhead, mount directional materials on your booth walls, set wayfinding floor decals, or place standing directional signs to draw traffic — and attention — where you want it most. 

Consult your local SpeedPro studio on the wide range of signs, including:  

• Venu floor signs 
• Venue ceiling signs  
• Freestanding signs 
• Banner directional signage 

Directional Signage for Campuses 

University and corporate campuses contain dozens of buildings requiring a clear designation. Directional signage helps visitors find the correct building they need and how to navigate within them. 

Place wayfinding signs to help individuals locate: 

• Staff and faculty offices 
• Dorm buildings 
• Classrooms 
• Lecture halls 
• Media rooms 
• Cafeterias 
• Event spaces 
• Conference and board rooms 

Speak with your local SpeedPro Studio

Directional and Wayfinding Signage FAQs