Directional and Wayfinding Signage
Many people enter a new store or business based off sign displays that draw them in.
Imagine harnessing signage’s power one step further, taking your displays from the storefront into the streets — literally. With directional and wayfinding signage, such branding expansion is unleashed.
SpeedPro’s nation-wide network of visual-communication studios prints custom wayfinding and directional signage for retail and commercial operations. Find out what these specialty signs offer your space, your brand and your customers through your local, full-service SpeedPro partner.
What Is Directional and Wayfinding Signage?
Directional signage and wayfinders are signs used by businesses, offices and special events to display particular informative messages.
Printed on various base substrates, directional signage is highly customizable and configurable to your needs. Many businesses use wayfinders for four main applications:
- To provide directions: Guide foot traffic both to and within your business using directional signage. These clear signs employ bold arrows and colorful directives to draw traffic where it’s wanted, when it’s wanted.
- To name rooms or buildings: Assign names and numbers to conference rooms, meeting spaces, offices and event halls, where even first-time visitors will be able to navigate rooms and buildings using wayfinders intuitively.
- To designate special zones or areas: Highlight parking lots, drive-through lanes, smoking areas, waiting rooms, terminals and similar “assigned” areas with specialty purposes.
- To provide information: Relay pertinent information through custom directional signage. Showcase parking rules, store hours, gate or entry prices, garbage and recycling bins, bathroom locations, device charging stations, customer service desks and much more with signs offering a specific instruction.
Benefits of Directional Signage
Directional signage enhances the professional appearance, navigability and natural appeal of an unfamiliar space. Buildings with wayfinding signs don’t merely look better, though — they carry many commercial advantages:
- To welcome: Directional signs placed in strategic locations allow customers to feel welcomed and in the right place. This is especially important for companies routinely hosting clients and vendors, as well as individual event spaces hosting gatherings and events with continual streams of visitors.
- To reassure: Wayfinders provide instantaneous feedback on where customers can go plus where they currently are. Directional signs can also provide reassurance that visitors are parking their cars, storing their coats, locating refreshments and even hiking around hassle-free. These questions are essential to the overall customer or visitor experience. Businesses that proactively manage end-to-end experiences are businesses that make top-notch impressions.
- To guide:Guests don’t have to stumble around, guessing where to park, which door to use, what lies down a hall or searching endlessly for an employee to lend needed directions. Directional wayfinders do the work for them, so they can navigate through an office or venue quickly and autonomously.
- To brand: Stand out from competition next door and down the street with strategically placed directional signage. Permanent and temporary wayfinders let businesses swap and replace their signs, aligning materials with current sales or deals as well as keeping promotions fresh.
Different Types of Wayfinding and Directional Signage
There are three main categories of directional signs and wayfinders — indoor, outdoor and digital.
1. Indoor Directional Signage
Indoor wayfinders are the most commonly used directional signage. Businesses employ them to relay:
- Entry and exit points
- Wheelchair accessibility
- Room, office or hall spaces
- And much more
Ordered to match the size, scale, color schemes and level of detail required by your ideal vision, indoor wayfinders are used in private and public settings alike. From grocery stores and warehouses to amusement parks, arenas and multi-storied condominium buildings, directional signage lets people know where to go when they’re in your space, speedily and intuitively.
2. Outdoor Directional Signage
Outdoor wayfinders serve many of the same functions as indoor ones, only in external environments. Use outdoor directional signage to indicate:
- Entryways and exits
- Parking lot locations and hours
- Store or office hours
- Building designations
- Terminal areas
- Sales advertisements
- New storefront openings
- Trails and paths
3. Digital Wayfinders
Digital wayfinder mapping options provide a sleek, modern reimagining of traditional directional signs.
Rather than printing signs on vinyl and glass, digital wayfinders use screens to display your directions and information. Add branded imagery, or program a handful of serialized messages to maximize this unique medium and catch even more attention.
Consider digital wayfinders and directionals:
- Outside of conference rooms and event spaces
- Placed as “You Are Here” maps
- Containing building directories
- Showcasing maps to grounds or surrounding land
- Displaying meeting room schedules
Tips for Directional Signage
Directional and wayfinding signage is straightforward in nature but detail-oriented in reality. From determining the best placement for wayfinders and feature lighting to safe and compliant sign mounting, there are several best practices for indoor and outdoor directional signage.
1. Placement Is Everything
The best placement for wayfinders are spots that are clear, reasonably high and uninhibited. Visitors to your store or office should be able to identify signs in a matter of seconds. Signs should be single-messaged, meaning they convey one and only one specific set of directions to minimize potential guest confusion.
- Indoor signage: Indoor wayfinding signs are long-lasting and durable. They are ideal choices for room and office instructions, internal building directions, trade show signage and directions toward bathrooms, elevators and emergency exits.
- Outdoor signage: UV-protecting coatings provide a buffer to keep outdoor directional signs strong and vivid. Use outdoor wayfinding in parking lots, at special events or along sidewalks and walkways to attract target foot traffic. Other signage laminates can be selected to match your sign’s ideal finished look as well as to hold up to inclement weather.
- Digital signage: The sleek, contemporary look of digital signage makes walls and rooms stand out even further. Outfit digital signs in hallways to display meeting room or event hall names and booking schedules. Install messages near entryways or exits thanking guests for their visit, or to showcase a “you are here” map. Hang digital menus outside your restaurant to attract hungry eyes. Then swap digital signage displays for your next branded wayfinding message when you see fit.
Place wayfinding signs as linearly as possible. Always keep signs where people actually are versus where you intend for them to go. Directional signs do no one any good if they’re mounted after customers or visitors have the chance to take a wrong turn or get obscured by other branded signs, busy walls and backdrops.
2. Keep the Design Simple
Wayfinding signage designs are best when crisp, clear and easy to comprehend. Employ colors and shades that match or enhance current branded color schemes, plus fonts that are bold yet simple to read from near and afar.
If using graphics, keep the symbols, icons or pictures subtle. Align any chosen graphics with the sign’s message to prevent message confusion or oversaturation.
Combined, the design elements of wayfinding and directional signs should be eye-catching enough for people to spot yet never so over-the-top they detract from their purpose — which is always to simplify and help.
3. Use Images and Icons Wisely
Highlight simple, straightforward images on your directional signage. Think “language-less” shapes and outlines that are familiar to most people in most cultures, providing instant recognition.
Depending on the use of your wayfinding sign, more detailed images or pictures may be appropriate. For example, adding your business’ logo onto trade show directional signage lends a standout feature that further distinguishes your area from the rest. Branded imagery and pictures brighten and enliven digital signage, particularly when used in hallways or conference rooms without other graphics to distract.
4. Don’t Forget Lighting
The right lighting can add or detract from the overall impact of your signage. As a best practice for indoor directional signs, install materials near more direct lighting sources to illuminate their vinyl, plastic or glass substrates. Wall sconces, picture lights and even specialty LED wall lights provide uniform light distribution for readily readable, glare-free signs.
For outdoor signs, consider backlighting options during both day and night hours. Ground-installed spotlights pointed at wayfinding graphics offer a touch of ambiance alongside well-lit directional signage for events, parking lots, loading docks, campus buildings and more.
5. Pick the Right Signage Backdrop
What’s behind your new wayfinding or directional signage? Will that backdrop consist of paint or wallpaper, brick, siding or glass? Will the directional sign be freestanding, ceiling- or wall-mounted or a floor decal? Will bright or vivid colors be present around the sign’s intended location, or installed near other high-resolution images such as wall murals or window graphics?
Similar to the design itself, directional signage backdrops should be clean and distraction-free, providing a blank template for guests and customers to quickly focus on the sign and only the sign. The clearer the backdrop, the easier this will be. Consider signage backgrounds just as proactively as the wayfinders and directions themselves to make the most of your design.
When to Use Wayfinding Signage
Directional and wayfinding signage has numerous uses, from the practical to the aesthetic.
1. Directional Signage for Restrooms, Parking Lots, Wheelchair Accessibility and Other Specific Designations
Spaces or rooms requiring clear designation often have universal, picture-based signs denoting them. Restrooms, traffic signs, parking lots, airports, first-aid areas, hospitals and more all use this kind of directional signage, displaying language-less symbols anyone can recognize, such as arrows, lines, simple shapes and stick figures.
Internationally familiar wayfinding signage is particularly crucial at public events and venues. Hotel lobbies, casinos, sports arenas, trade shows and transportation hubs require easy-to-spot and easier-to-understand directional signs guests from anywhere can understand.
In some cases, signs denoting wheelchair accessibility, emergency exits, bathrooms and more are compliance-mandated. Ensure your business or building is up to code by outfitting proper, permanent directional signage.
2. Directional Signage for Retail Businesses
Consider many of today’s most popular shopping environments, where clear directions and unique, business-specific designs help announce your storefront, then draw in and maintain foot traffic:
- Strip malls
- Outlet stores
- Stores with off-street entrances
Commercial storefronts benefit from both the look and the functionality of directional signs. Both temporary and permanent wayfinders have retail advantages as well. Storefronts can create timely signs promoting flash sales, specialty merchandise or time-sensitive deals placed to pull in passers-by, while permanent wayfinding signs guide guests precisely to — and through — your doors. Place signs in high-traffic strategic locations to get the most for your retail operations.
3. Directional Signage for Events
Specialty events call for specialty signs. Keep guests comfortable, reduce location confusion and decrease traffic congestion at large events through wayfinding signage. Put your creative stamp on many of the following events:
- Birthday parties
- Bridal or baby showers
- Farmer’s markets
- Fairs or carnivals
- Fundraising events
Event signage can be used both to help guests find your special event as well as navigate within it. Hang directional signs from posts for wide-reaching, overhead visibility, or mount them on walls and doors to bring attention to critical messages, doors and rooms.
4. Directional Signage for Office Buildings
Large and small office buildings alike require wayfinding signage for intuitive navigation. Allow employees to effortlessly find designated meeting rooms, clients to make their way to conference gatherings and guests to locate relevant waiting rooms. Office directional signage allows easy and natural guidance without visitors needing to stop passing strangers or employees and ask for directions.
Use directional signage to indicate the locations of:
- Various departments
- Conference rooms
- Waiting rooms or guest lobbies
- Event gathering spaces
- Recreation or break rooms
- Private offices
- Breakout pods or quiet work stations
5. Directional Signage for Trade Shows
High-quality graphics signage makes your trade show events sing. Stand out amidst the aisles of booths, banners and other businesses with eye-catching, custom floor or wall pieces containing branded imagery and messages.
Wayfinding and directional signs add pops to your branded promotions as well as help visitors find your booth or display. Hang guiding overhead and mounted directional materials, set wayfinding floor decals or place standing directional signs to draw traffic — and attention — where you want it most.
Directional signage for trade shows comes in many sizes and varieties. Consult your local SpeedPro studio on the wide range of tabletop, floor, ceiling, free-standing or banner directional signage options for your next industry event.
6. Directional Signage for Campuses
University and corporate campuses contain dozens of buildings, each requiring a clear designation. Directional signage helps visitors find both the exact building they need as well as navigate within them.
Place wayfinding signs to help individuals locate:
- Staff and faculty offices
- Dorm buildings
- Lecture halls
- Media rooms
- Event spaces
- Conference and board rooms
Make the Most of Your Space With Commercial Directional and Wayfinding Signs
Boost your business’ branding with directional and wayfinding signage that welcomes, connects and informs all at once, every time someone steps foot in your space.
The visual communications experts at SpeedPro offer a full suite of services to help you create the ideal wayfinders and directional signs for your business or office. Turn simple messages into impactful points of branding. Each SpeedPro studio provides a dedicated account representative, plus design and print specialists ready to bring your vision to life.
Find your local SpeedPro studio today to get started.