Commercial Buildings
Indoor and outdoor signage for commercial buildings serve different purposes, but in the end, work together to help brand the business. It also helps stand out from competitors, boost professionalism and invite customers into the building. Wayfinding signage can also be a solution as it provides directions to find what guests need.
Directional and wayfinding signage are informative signs that help visitors navigate their way around a building and locate the products and services they have come for. The primary use is to provide directions by guiding foot traffic, they are also used as building and room labels for large commercial complexes, providing information and designate special areas or zones.
Floor graphics add accents to concrete, tile, wood, asphalt and more by adding promotional and instructional messages. Make the most of your corporate building signage by putting signs where people are looking while they are walking. Our digital age has people checking their phones frequently and while looking down they may see a sign that otherwise would have escaped their notice.
Environmental graphics are an important component for commercial spaces by giving architectural designers the ability to refresh, update and modernize any commercial building. Identity and placemaking design is a multidisciplinary approach for the design, planning and development of publicly accessible spaces where environmental graphics play an integral role. This role uses visual communication to create experiences that connect places with people.
Most retail spaces and many types of commercial buildings have exteriors that include many windows. Window graphics ensure that the façade of a commercial building can be fully utilized to advertise and inform the public of the offerings inside. Several different options of window graphics are available such as window clings, opaque/clear decals, perforated decals, and frosted decals. When choosing a large scale design for window graphics, it is important to consider décor and ambiance. For example, if you use a multi-panel image for repeating window panels, the inner workings of the commercial workspace will be shielded, and also act as a large scale advertisement that grabs attention.
Architectural signage concerns custom signs and systems implemented in a commercial building. Often included in architectural signage are oversized large-format graphics, textured wall murals, directional signage, glass fixtures/accents, ADA safety signs and digital signage. Architectural signage’s primary function is for wayfinding and brand identification, as this practical element of commercial building design helps maintain a professional appearance while assisting clients and visitors in navigating an unfamiliar complex. The perfect way to merge function and form!
Studies show that about 60% of businesses see an increase of over 10% in profits when they update their business signs. The classic use of neon signage for exteriors of commercial buildings is a great way to revitalize a building exterior and capture nostalgia for the trust in branding that has waned over the years. SpeedPro specializes in custom signage of all types, including neon.
