MARKETING A FRANCHISE? WORK WITH A NATIONAL BRAND

FEBRUARY 20, 2019| SpeedPro Rochester

 

Franchise brands understand each other. While we may operate in different segments of the franchise industry, we know that the health of each individual unit and the entire brand depends on each other.

A national wide-format printing franchise, such as SpeedPro, is more than adept at providing marketing solutions for other franchise brands. Here are five benefits of working with SpeedPro for franchise companies:

1. Consistency Delivered

As a franchise system, we appreciate that consistency is a main tenet of franchising. If you’re a burger franchise, your burgers need to taste, smell and look the same and be made with the same quality ingredients at every one of your locations. If you’re a service franchise, your services better be delivered the same way by every one of your franchisees. Likewise, for SpeedPro. Every franchise owner in our system delivers the same top-rate quality and results, whether on event graphics, fleet wraps, banners, decals, trade show displays or any other marketing solution.

2. System-wide Coordination

When franchise companies need to get the same signage for new initiatives, promotions or offerings to all its locations by a certain date, SpeedPro can make that happen through system-wide coordination. With more than 150 studios throughout North America, we can produce and ship the signage to all your franchise locations at a fraction of the cost versus going through a single, independently operated wide-format printer hundreds to thousands of miles away from your farthest franchise locations.

3. Extensive Resources

Like our current franchise clients, SpeedPro has abundant resources to stay on top of the latest trends and developments as they pertain to operations in our industry. For example, our home office team and field consultants offer ongoing training on general business operations, sales and the technical aspects of producing large format graphics. Our franchisees also have an intranet system that can be accessed 24 hours a day to utilize critical business tools.

As the franchisor, SpeedPro regularly evaluates the equipment and supplies each franchise owner uses to service their clients’ needs. What this all means for franchise companies looking to work with a wide-format printing partner is SpeedPro is current with what’s happening in the industry today, and our franchisees and their equipment are well-prepared for any project.

4. Market Knowledge

Our small business owners understand your small business owners, and the local markets where they operate. Should you want each of your franchise locations to add elements that reflect their market, for example, SpeedPro owners are ready to share their ideas for locally-themed wall murals, signage, floor graphics, vehicle wraps and more. Our franchisees are solutions providers and are eager to consult with local franchise owners to come up with marketing ideas that work best to show their community spirit.

5. Expansive Network

Because SpeedPro has been providing solutions for businesses’ large format graphics needs for almost 30 years and grown to more than 150 locations in North America, we have established a network of other vendors for various print-related projects. While SpeedPro specializes in wide-format printing, we can refer our franchise clients to small-format printers for projects on a smaller scale.

To learn more how we can help with your franchise’s marketing needs, check out our products and services.