Creative and Effective Options for Convention SignageAUGUST 27, 2018| SpeedPro
Conventions have increasingly become big business for both the organizations putting them on and those attending them. Direct spending on meetings, conferences, conventions and trade shows grew 23 percent between 2009 and 2016. Attendee rosters have grown, giving business owners even better opportunities to get in front of their target consumers or buyers.
In fact, research from BrightTalk found that 32 percent of B2B companies indicated events, tradeshows and conferences were a very effective tactic for lead generation – outranking company websites, SEO, email marketing and other strategies. However, the biggest obstacle businesses must overcome is lack of resources, including staff, budget and time. This is where SpeedPro can help you strengthen your event marketing strategies.
Convention signage is one of the top three tactics that businesses use to generate leads. So, with a limited budget and a primary focus on generating new leads, what’s your best option to make the most of attending conventions?
Get People to Your Booth
Think about the entire convention space and be strategic about where you can include signage that will showcase your brand even before attendees enter the exhibition hall. Most events give exhibitors the opportunity to invest in additional signage space throughout the venue, including outside the building, the entrance hall and other areas that see high traffic volumes.
Get your business out in front of convention goers by investing in Formulate® fabric towers in the registration hall. These 8- to 12-foot structures give you the chance to provide your business additional exposure and making your brand part of attendees’ first impressions as they get started at the convention. You have the option of a cylindrical or four-sided tower, which give you the opportunity to provide additional messaging about your brand, indicate which booth you’ll be at and provide incentives for attendees to stop by.
Be sure to include high-quality graphics and powerful messaging that align with your exhibit hall booth in terms of branding and key messages.
Be Efficient with Your Booth Space
In many cases, your business will be limited to a table-top exhibit space that’s no larger than 8 feet wide. A small footprint shouldn’t restrict how creative your business can get to attract convention attendees and drive them to your booth.
If you’re looking to keep a consistent look and feel between Formulate fabric towers placed in other areas of the venue, consider other fabric architectural structures that will capture attendees’ attention once they’re in the convention space. There are a variety of options, including:
- Fabric Hanging Structures – Circular, rectangular or triangular structures serve as a focal point above your exhibitor space. They can be customized to feature your company’s specific branding elements and amplify your key messages above the fray of the exhibition hall floor.
- Fabric iPad Stands – Modern, freestanding iPad stands give you the opportunity to engage with attendees, encouraging them to interact with featured products or services your business is looking to emphasize. They also present an efficient way to create cross-channel marketing opportunities with social media and email.
- Fabric Kiosks – Add digital signage to your convention exhibit that creates a multimedia experience for passersby. These durable, eye-catching kiosks come with an integrated monitor mount so you can display promotional videos and other types of content.
- Fabric Counters – Complement your booth space with a range of counters that come in a diverse array of shapes. There are options to include charging stations, giving attendees an extra incentive to stop by.
These fabric options for convention signage give businesses the chance to maintain a consistent, integrated branding experience with each element of their exhibit – while also standing out from the crowd of standard tabletop expo booths.
Learn more about the extensive range of convention signage solutions SpeedPro provides by contacting your local studio.