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Banner Stand Basics

DECEMBER 7, 2011| SpeedPro of SF Peninsula

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When it comes to display graphics, few items have the versatility of banner stands.  One of the most affordable and cost effective way to get your message delivered, banner stands come in all shapes sizes and, of course, price ranges.  Start with some basic guidelines to ensure getting the right banner stand for the job:

Indoor or outdoor?
Wind can turn your newly acquired banner stand into a sail and blow it away if you don’t have the right hardware. For exterior use, get an outdoor stand with a beefy frame and weighted base to avoid embarrassment, property damage and, um, …lawsuits?

Retractable or non-retractable?
A retractable banner stand allows the media, or graphic, to be rolled up inside the hardware base, and comes with a collapsing pole and case. It protects the media and makes shipping and transportation a breeze. Widths can range from 24” to 60”, either single or double sided. Non-retractable stands may fold for storage or shipping, but don’t have the roller mechanism. Some non-retractable stands do double duty for both vertical banners (held by dowels inside pole pockets at top and bottom) and mounted posters.

What sort of durability and longevity do you need?
An economy stand may be just fine if you’re not planning on moving it from place to place or changing graphics over several campaigns or events.  However, if your banner stand is going to be a long term road warrior, be prepared to invest accordingly.  As with most manufactured products, durability and build quality come at a premium. If what you really need is a display that’s staying put in a retail or exhibition environment, a simple, non-retractable banner stand will suffice. These models like the X-stand or L-stand are available under $100 and make excellent stationary display units. There’s even a bamboo X stand that serves as a great structure to support a graphic printed on our recyclable, super smooth banner material.

In conclusion, banner stands are a great way to create portable and changeable display imagery.  SpeedPro can help you find the right stand and material to fit your needs and budget — whether for a convention, retail point-of-purchase, meeting or exhibition.

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SpeedPro of SF Peninsula

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Michelle Barberini

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