Small Business Marketing 101: The Importance of a Solid Sign Strategy

SEPTEMBER 14, 2021| SpeedPro of SF Peninsula

Regardless of your company’s size or how long you’ve been in business, creating and maintaining a well-thought-out signage strategy is paramount when it comes to brand building and creating a quality customer experience. Well-designed, eye-catching signs can be the difference between your company winning or losing a potential sale. Well constructed, visually pleasing graphics make your business look more professional and draw in potential customers. Signs and graphics should be considered part of your marketing budget and, as a business owner, you should plan accordingly to ensure you are doing everything possible to help grow your sales.

   Welcome back PJCC banner   Carlsen Porsche wall sign

Start With a Well-Thought-Out Plan

Writing your plan down on good ‘ole pen and paper helps to organize and solidify your ideas and goals. What are you trying to achieve with custom signs and graphics? How will you measure the success of your plan? How much budget do you have to work with? 

Think about what you are trying to accomplish and what message you want to communicate to your customers. Next, determine the type of signage you need. Plan your graphics with your customer’s experience at the center of your brainstorming; How do you want to make people feel? What do you want them to do while there?

Project Juice outdoor windows  DHL wall mural  Dior signage at DFS store at SFO

It is always a good idea to speak with a professional design and/or print consultant as they can help translate your ideas into exact products and help you select the best materials to use. Additionally, all printers are not created equally. Some specialize in large format printing, like wall murals and vehicle wraps, while others focus more on small-format items, like brochures and business cards. Make sure you do your research and choose a printing partner that will help you turn your ideas into physical products. 

Twitter flags LuLu's window decals Uforia retail store front window graphics

Why Does Your Business Need Signage?

Everybody “judges a book by its cover”- especially when it comes to businesses! A well-branded, cohesive customer experience is paramount to your success, and sometimes is the only thing separating you from your local competitors.

A custom sign strategically placed outside your business’ storefront is usually the first point of contact a potential customer has with your business. Make a good impression and win their business! Additionally, customers like feeling relaxed while visiting a business, and a consistent branding strategy- both inside and outside your building- is one way to make them feel more at ease.

Duty free store logo   Large Custom Hanging banners outside a convention center.   Dirtt Outdoor sign

Need more convincing? Here are a few more reasons why a custom sign strategy can help increase your sales and drive more business:

  • Cost-effective; Because custom signs and graphics are relatively inexpensive when compared to other forms of marketing, your business is free to update and swap out graphics from time to time, keeping customers interested and engaged with your brand. 
  • 24/7 marketing on display with very little overhead
  • Increased brand recognition especially when your signs and graphics stick to a cohesive aesthetic and include your company colors and logo. 


Back to Blog

SpeedPro of SF Peninsula

Studio Owner

Paul Reinhardt