That’s a Wrap: Increase your ROI with Branded Fleet VehiclesMARCH 16, 2020| SpeedPro of SF Peninsula
As one of the most cost effective forms of advertising, vehicle graphics are powerful marketing tools that can help you connect with customers on the go. However, the growing digital age has some business owners wondering if fleet graphics are as effective at promoting their brand as they once were…
I’ve got good news for you! Out-of-home advertising (OOH), which includes fleet vehicle wraps, is still one of the most cost effective ways to drive brand awareness. Here’s why:
1. Great Value with Excellent ROI
One study found that online ads can cost up to $21 for every thousand impressions (CPM), while fleet graphics cost just $.15 CPM.
Another found that fleet graphics and other OOH advertising generate nearly 4x more online activations per dollar spent than TV, print and radio.
2. Attention Grabbing
Size, location and continued presence make vehicle wraps an effective form of advertising. Big, bold logos and bright colors are disruptive enough that they cannot be ignored. In fact, research has found that vehicular advertising generates between 30-70k impressions per day. This level of exposure can make a big difference when it comes to your bottom line.
3. The Power to Target Specific Markets
Fleet graphics also offer a great deal of flexibility. Choose between short-term, medium-term and long-term graphics that can be changed at will to match your company’s current business goals.
The numbers don’t lie! Fleet vehicle wraps remain one of the most cost effective ways to market your business. Bright colors, bold logos and attention grabbing graphics professionally installed on your vehicles cannot be ignored.