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Your First Commercial Vehicle Wrap: What You Need To Know

JANUARY 7, 2021| SpeedPro of SF Peninsula

So you’ve decided its time to invest in a commercial wrap for one or more of your fleet vehicles- smart move! Before you begin the process, it’s important to educate yourself on what to look for and how to select the best studio to help you design and install the final wrap.

With over ten years of experience wrapping fleet vehicles throughout the Bay Area, SpeedPro of SF Peninsula is here to help! We put together this short list of tips and things to keep in mind when shopping for a studio and planning your wrap design.

1. Is your vehicle leased?

If you’ve already entered a lease agreement, we suggest you thoroughly review the terms before scheduling your wrap. Usually, lease contracts do not prohibit the application of a high quality vinyl wrap, but double checking with the leasing company is always a good idea.

If you have not yet entered into an agreement, make sure to negotiate the use of a wrap in the contract. Vehicles to be wrapped are often delivered directly from the dealership as this process is becoming more standard.

2. Paint condition

Vinyl wraps adhere to new paint better than old. If your vehicle is more than a few years old, it’s important to check a small area and make sure the vinyl can effectively adhere. If your vehicle has any signs of oxidation or visible body or paint damage, the imperfections, however small they appear, will be much more visible once the vehicle is wrapped. We suggest having older cars professionally repainted before applying a full or partial wrap.

3. What to include in your design

A commercial wrap will only be viewed for a few seconds at a time. This means your design must be bold enough to attract the attention of onlookers and include basic information about your business in an easy to read format.

We believe any long-term wrap should include the following pieces of information:

  • Logo or brand name
  • Slogan (only if its short and adds to the overall understanding of your business)
  • Brand colors
  • List of available services (keep it short!)
  • Contact information

4. What to look for when selecting a studio to work with

  • Past experience– Before spending a bunch of money, make sure you’re working with a reputable company that uses only high quality materials and professional installers.
  • Check out previous work they’ve done– Any reputable wrap studio will have a portfolio of previous work either online or in person you can look through.
  • Ask a lot of questions about the process– You can get a good feel for the business by asking about the design and installation process from beginning to end. Any good business owner will be happy to walk you through the process, answer any questions you have and address any concerns before you invest in a wrap.

If you are located in the San Francisco Bay Area, we’d love the opportunity to work with you! Centrally located in San Carlos on the peninsula, SpeedPro of SF Peninsula has more than a decade of experience wrapping commercial vehicles including trucks, vans, sedans, boats and even taco trucks! Let us help you design and install your first commercial wrap and watch how your business grows!

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SpeedPro of SF Peninsula

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Paul Reinhardt

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