When businesses advertise, many don’t immediately think of their windows. But windows provide some of the best open spaces for displays available. In some cases, stores have windows across the front of the building. Leaving your windows empty could mean you are missing an excellent opportunity to improve your business with window decals.
Vinyl window decals are an excellent way to turn untapped window space into something creative and attention-grabbing. With just a logo, business name, and a few key details, you can turn your boring storefront into an informative and alluring display. Take a closer look at why you should use vinyl window decals for your business.
What Are Window Decals?
Window decals are a combination of graphics, letters, and images made out of vinyl with a layer of adhesive backing. Window decals are also called vinyl stickers or window graphics and can be applied to inside or outside windows or glass.
With the help of an imaging company like SpeedPro, you can create a design, have it printed onto vinyl sheets, and affix them to any glass surface. They’re perfect for storefronts, offices, and vehicles.
While the adhesive is strong enough to withstand weather and temperature shifts, the vinyl decals are relatively easy to remove. Their durability makes them an excellent option for permanent and temporary use. Window decals are budget-friendly, making them a great option for temporary displays and seasonal advertisements. With the correct tools, removal shouldn’t damage your windows, and you’ll be able to reapply new graphics immediately.
Types of Window Decals for Business
When choosing the kind of window decal to use, you have many options. Vinyl is an easily customizable material, so you can achieve almost any design you want. You can tailor decals to suit your business’ branding and advertising needs, from coverage to transparency to shape.
Window decals come in several sizes:
1. Window Wraps or Full Window Decals
If you’re looking for full coverage, window wraps are sheets that apply to an entire window’s surface. You can order them to fit your desired dimensions and customize them with colors, graphics, or text. Several types of window wraps are available:
- Transparent: If you want customers to be able to see through your windows but still want to apply a full wrap. Clear vinyl will allow you to create intricate designs without having to apply the individual pieces. You can customize them with letters and graphics in full color while the area around them remains fully see-through. For a more modern look, you can also order frosted vinyl. It can serve as a privacy barrier inside offices or as a decoration for storefront windows.
- Opaque: Window wraps are also available in opaque vinyl. Using an opaque wrap is perfect if you want to block out the sun, create private spaces, cover vehicle windows or even keep the inside of your store a mystery. It also allows you to turn your entire window space into a creative mural. For graphics and lettering that really pop, you can create an opaque wrap with a contrasting background color.
- Perforated:You can still allow customers and staff to see with perforated vinyl decal outside the store. Tiny holes throughout the wrap make it possible for those inside your store or vehicle to see out while preventing those on the outside from seeing in. The perforations don’t affect the graphics. One of the best applications for perforated wraps is covering the back windows of vehicles.
2. Contour or Die-Cut Decals
Many business owners choose to prominently display their logo or name on their store’s front windows without covering the whole window or creating a square window design. Die-cut decals are vinyl stickers that take on the shape of the graphic, with no extra material. Shaping the vinyl to the graphic’s edges allows for clean lines without sacrificing extra window space.
Die-cutting is perfect for logos, solid graphics, and creating vinyl shapes. If your business’ logo has a distinctive shape or artistic design, applying it on a die-cut vinyl decal will help accentuate it and make it stand out. You can also make the entire vinyl decal an interesting or eye-catching shape and print your logo on it without following the lines of the graphic itself. If you want to include a slight border but still have the vinyl edge follow the shape of the graphic, there is a subcategory of custom-cut vinyl decals called the halo cut.
3. Vinyl Lettering
Window decals provide you with a cost-effective and stylish way to convey information to potential customers. But, to impress your audience and give them the details they need, you should have more than a logo on your storefront windows. Vinyl lettering is perfect for including important details about your business, such as the name, hours, website, social media, and contact information. You can also give customers an idea of what to expect through the information you share on a window decal. Not only is it convenient, but it can also encourage people to get more involved with your company.
If the name of your business is not a part of your logo, including or positioning it near the graphic will help passersby associate it with your brand. Vinyl lettering is separate from die-cut graphics, specifically for letters and numbers, and allows you to print text individually or with predetermined kerning so that you can customize the spacing.
The Benefits of Custom Vinyl Window Decals
YYour business can benefit greatly from customizing vinyl window decals for your storefront window and company vehicles. One of the most effective ways to grab people’s attention is throughout-of-home (OOH) advertising. Window decals fall under this umbrella and include anything from billboards to vehicle graphics and wraps. This type of advertising is relatively low cost, has the highest level of exposure, and has one of the advertising industry’s top return on investment (ROI) ratings.
Using custom window decals for your business can also help you:
1. Increase Your Visibility
Window decals are an excellent way to make your storefront more visible. Whether you’re located in an indoor or outdoor mall, on a busy street, or in a standalone building, your front window space is crucial. Not only does it provide customers with a preview of what products or services you’re offering, but it also serves as an advertising platform to spread brand awareness and online visibility.
Applying your name, logo, and other helpful details to the front glass puts your branding right in the center of customers’ line of vision. Signs posted at the top of stores are visible from a distance but are typically high up and become completely out of view as you get closer. If customers walk past, they may not see your sign. Posting your name on the front window in bold vinyl lettering ensures people can see it, no matter how close or distant they are.
2. Expand Your Audience
Whether you apply them to your storefront or vehicle windows, vinyl decals can help your business gain more local and online exposure. They’ll make your building stand out from the crowd by creating a distinctive look.
Your company vehicles will reach a larger audience. If you have company cars, delivery vans, or maintenance trucks, vinyl window decals can turn them into moving advertisements. Your vehicles pass hundreds of people daily. Suppose you brand your vehicles with your name, website, and logo. In that case, you’ll be introducing your business to everyone within visual range and may bring in new customers or clients that aren’t a part of your typical target audience.
When you advertise using vehicle and business window decals, you’re also exposing your business to every local demographic.
3. Stay Within Your Budget
An adhesive vinyl decal is a relatively inexpensive form of window signage that provides you with many options. It’s completely customizable, takes a short time to print, and is simple to apply. You eliminate many labor-intensive steps that make larger standalone or wall-mounted signs with vinyl. You’ll be able to decorate your store or vehicle faster and at a lower cost.
But just because you aren’t spending a lot of money doesn’t mean there’s a shortage of quality. When working with a reliable imaging and graphic design company like SpeedPro, you can create beautiful designs and print bold colors. Also, applying vinyl graphics to your company vehicle or as window signage is an effective advertising method. Since the cost of the vinyl decals is low while they provide broad exposure and have a high ROI, you’ll have the advantage of one of the lowest costs per view in the advertising industry.
Notify Customers of Sales and Promotions
Custom vinyl window decals and their adhesive backings are durable enough to stand the test of time. They’re great for permanent uses, like displaying the name of your business or its creative logo, and also easily removable when you need to change your window signage. The low cost and easy installation make vinyl an excellent option for temporary uses, such as advertising sales and promotions with removable window decals.
With well-designed business window decals, you can create a dynamic and engaging display to draw in customers with an artistic atmosphere during your sales and promotions.
INTERIOR OR EXTERIOR SIGNS
Vinyl is so versatile; it allows you to customize everything from the dimensions of your decal to the color and detail. But you can also decide whether you want to apply the vinyl graphics to the interior or exterior surface.
The most significant difference between the two options is which side of the decal is adhesive. Outside glass is the more common of the two options. The vinyl decals apply like large stickers — the design faces front with the adhesive surface on the backside. Vinyl is a durable material, and the adhesive is strong so that it will have a long life, even with exposure to the elements. Temperature changes and excessive sunlight can cause damage over time.
Inside, glass decals are printed backward on the vinyl sheets. The front of the vinyl decal has adhesive. The adhesive side is applied to the inside of a window, with the graphics facing outward. Keeping the graphic indoors provides extra protection from the elements, which may help it last longer without needing replacement. The only restriction is that you won’t be able to use opaque or perforated vinyl wraps on the interior window. Also, if your window has any patterns or lines of metal running through it, they’ll overlap your graphics.
CREATE CUSTOM WINDOW DECALS FOR YOUR BUSINESS WITH SPEEDPRO
Investing in vinyl window decals is an excellent way to get the most out of your storefront or company vehicles. But to ensure you get top-quality vinyl decals, you should work with a reliable large-format printing company.
SpeedPro will help you with all of your vinyl graphic needs. From the design stage to the final application, our teams of professionals will assist you through the process from start to finish. We’ll ensure you get exactly what you need while remaining within your budget. And with our high-grade materials and industry-leading printing, you won’t need to worry about replacements anytime soon. Our graphics stay bright and beautiful for years.
For service and products, you can trust, turn to SpeedPro. To get started, find your local SpeedPro today.