7 Design Tips for Your Delivery Truck WrapJULY 16, 2021| SpeedPro East Bay
If your company offers delivery services, one of the best ways you can market your business is by taking your advertising on the road. Wrap your delivery vehicle to stand out and share your message with passing drivers and pedestrians. The key to a successful delivery truck wrap, however, is in the design. A good design will clearly reflect your brand and become easily recognizable over time. Not sure what a delivery truck wrap is or where to start? Well, here you can find what they are and some tips to design the most effective wrap.
WHAT IS A DELIVERY TRUCK WRAP?
A delivery truck wrap is just like a vehicle wrap where its main goal is to improve the appearance of the vehicle and create buzz and visibility around a company. While the vehicle is out on the road doing its daily deliveries, it’s also giving exposure to your company driving from location to location. This doesn’t just have to apply to food delivery trucks either. This can be used for flower delivery, furniture delivery, or individual store delivery services. Get your brand seen by simply doing your daily route and having an eye-catching wrap on the outside.
7 DESIGN TIPS FOR YOUR DELIVERY TRUCK WRAP
Creating a delivery truck wrap that is going to capture attention while also staying consistent with your branding, will require a few things to consider. By taking these things into account, your vehicle wrap will effectively relay the message to viewers while looking top-notch. This will also help you to avoid any common mistakes that those without design experience tend to make. This includes blending in with the other vehicles, color issues, and text saturation.
1. GET TO KNOW YOUR DELIVERY VEHICLE
Before you even start to think of a design for your delivery truck wrap, measure all areas that are getting wrapped including the hood, roof, sides, and back. Taking pictures of your vehicle will also be crucial in helping to get the correct template. At SpeedPro East Bay we have templates for most vehicles, all we need to know is the make, model, and year. Once we have this information, we can use our design software to design your wrap to fit your vehicle perfectly.
2. BRANDING IS KEY
Staying on brand is going to be very important when it comes to your delivery truck wrap design. Conveying your services while also staying on track with messaging and color consistency is a must. Incorporating your logo will be essential and then you can base the rest of your design off of that. For example, if your logo has red in it, chances are your graphic will include some red as well. If your company uses a particular font for branding, use that here too. The more consistent you keep your designs across all mediums, the more easily recognizable you’ll become while out doing deliveries.
3. WHAT ARE YOUR MARKETING GOALS?
You may be anxious to get started with designing your wrap but you’ll want to really think about it first. The best way to be effective with your vehicle wrap is to step back and get a very clear understanding of what your goals will be. Think about what message you want to convey and what you want to accomplish with your vehicle wrap. Do you want to advertise a particular product or service? Do you want to create buzz and bring awareness to your brand? These will help to determine what imaging you use.
4. MAKE IT COLOR CAPTIVATING
When looking at which colors to choose, not only will you want to think about your branding but also consider using the boldest most eye-catching colors. When you’re driving down the road, you should be able to immediately catch driver’s and pedestrians’ eyes. While you’re stopped at a stoplight, you should definitely not be able to be missed. Most delivery trucks are larger so you have a lot of real estate to play with when it comes to design. This is the perfect opportunity to let your design stand out and shine with vibrant colors.
5. KEEP IT SHORT AND SWEET
Think of your vehicle wrap as a billboard. When you drive past a billboard, they typically don’t have a lot of text because people are passing them so quickly and don’t have a lot of time to read them. The same should apply to your delivery truck wrap. People passing your vehicle won’t be studying it so any text that you include should be quick and concise. This should include your business name, phone, and possibly a website if you choose. You’ll also want to make the text as large as possible so that people can read it without having to get too close.
6. LESS IS MORE
Keeping your delivery truck wrap simple will help to get your message across more easily. If you have too many images or text overload, people are less likely to pay attention to your design or understand who you are. The less text and graphics you have, the easier it is for people to take in your visual. Avoid cluttered designs or overbearing backgrounds that swallow your message up. This can have the reverse effect and detract viewers from your wrap.
7. SHOW AND TELL
They say pictures are worth a thousand words so why not leave out the wordy text and just show your message with graphics? Using images that correlate with your brand or products will be helpful but they’ll also be more visually pleasing. Get creative and be purposeful. For example, if you’re a roofing contractor, you may have a picture of a house. However, this could also be interpreted as a landscaping or construction company. Accompanying your photos with light text will avoid any confusion and get the message across.
SPEEDPRO EAST BAY AND YOUR DELIVERY TRUCK WRAP
SpeedPro East Bay is here to help with your vehicle wrap design, print, and installation. We can customize your delivery truck graphics to be consistent with your branding while also helping to grow awareness of your company. With a simple template, we can make your vision come to life and ensure that you stand out. Whether it’s a partial or full wrap, we’re committed to making sure that we exceed your expectations. If you’re ready to get started on your wrap, give us a call at 510.974.7369 or click here for a free consultation.