Under Armour SC30 Pop Up Shop

It was the final year that the Golden State Warrior’s would call Oakland home and Stephen Curry’s shoe releases were becoming increasingly popular. This is where the Under Armour SC30 pop up shop came to fruition in Downtown Oakland. It was originally to last for only six weeks but because of its success it lasted six months. The store included apparel, shoes, Warrior’s memorabilia and everything Stephen Curry to help create an immersive experience in connection to Oakland. The store also had a back room area which was used for community activities and other events related to the Warrior’s game and Stephen Curry shoe releases. This is where SpeedPro East Bay came in.

The Golden State Warrior’s and community go hand in hand and 160over90 wanted to take this and incorporate it into their store. They put together a series of events that spanned from January through June 2019. Some of these events included:


This party was a special celebration for Stephen Curry which included a variety of fun graphics. The first included a life-size birthday card made out of plywood. We put together two 4′ x 8′ sheets of plywood with a hinge between them and then wrapped the panels with the graphics including a happy birthday message. Other graphics included a pop-a-shot game that we wrapped in adhesive vinyl with custom graphics as well as printed and installed decals for the skee ball game and air hockey table. Smaller versions of signage included CTA signage for the game stations with directions as well as stickers to pass out at the “party.”

Under Armour SC30 Pop Up Shop birthday card


95.7 is the official Warrior’s radio station and they hosted a live broadcast at the pop-up shop. This event featured a custom giant coloring wall mural designed by James Shields and printed and installed by us at SpeedPro East Bay. The special Dub Nation wall mural included Oakland monuments, Warriors, and Stephen Curry. Attendees were able to color directly onto the Photo-Tex material for a fun collaborative piece. We also printed adhesive floor decals for people to place their feet while they showed off their best version of a Curry shot using the pop-a-shot that we wrapped with new graphics. Smaller prints included lightbox graphics, decals to put on the folded chairs, and CTA signage.

Under Armour SC30 Pop Up Shop coloring wall mural


Do you recall the adorable girl Riley Morrison who was disappointed that she couldn’t find any of Curry’s signature shoes in the girl’s section so she wrote him a personal letter? In honor of International Women’s Day, Curry decided to respond to her letter in a big way. He asked Riley to add her own personal touch to the design of the new shoe. He then presented it to her at this pop-up shop in front of the wall that we wrapped. This was an event that went viral and we had the opportunity to print other graphics that included cut vinyl on mirrors, tabletop signs, entry panels, tv stand wraps, and floor decals. For more info including the full video go to the Under Armour website.

Under Armour SC30 Pop Up Shop united we win


The Golden State Warrior’s had made it to the 2019 NBA Finals and it would be the last of their Oakland run. The Under Armour SC30 pop up shop invited people to come in and watch the finals and enjoy the experience as a community. In an effort to make the last of their run a special experience, we printed and installed a 35′ wide by 14′ high wall mural with an image of the inside of the Oracle Arena. This helped to give an immersive experience and feel like viewers were really in the stadium watching the game. We also wrapped the tv stands where the game was displayed, wrapped the pop-a-shot game, and printed CTA graphics throughout the store. The finishing touch included a photo booth with a backdrop wall that we wrapped which illustrated their road to the championship for the 2019 season.

Under Armour SC30 Pop Up Shop wall mural

Although this project lasted over a time span of six months, each project moved fast. SpeedPro East Bay had to stay ahead of the game with 160over90 to properly coordinate installation times and ensure that we had adequate time in our production schedule to get it completed in time. Many times we wouldn’t receive the files until the day before and sometimes we wouldn’t get them until the same day. However, we were super flexible with deadlines and presented ourselves as an extension of their team. Our installers went on-site representing 160over90 and our team gave feedback on design. This project was a successful partnership and we have remained in contact with 160over90 for future projects in the San Francisco Bay Area.

SpeedPro East Bay

Studio Owner

Ed Owens

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