5 Tips to Get the Most Visible Vehicle LetteringNOVEMBER 9, 2020| SpeedPro East Bay
Adding lettering to your vehicle can maximize the exposure that your company is getting on a daily basis. People that would not have otherwise known that you exist can now get visibility of who you are. So, it’s important that your lettering be clear, easy to read, and to the point. If you’re not sure where to get started, we hope that our tips can be a helpful tool.
VEHICLE LETTERING – WHAT IS IT?
Are you not sure what vehicle lettering even is? This is a type of custom vehicle graphic that is printed on adhesive vinyl material. With the lettering cut out individually, it offers a paint-like finish to your vehicle.
This is also not to be confused with a vehicle wrap. Vinyl vehicle lettering is just focused on text and not graphics. Because of this, it makes for a more affordable option rather than a full or partial wrap. You’re able to include your business name as well as any additional info on your vehicle but for a lower cost. It can also still be just as effective for marketing as a wrap.
5 TIPS FOR VISIBLE VEHICLE LETTERING
Vehicle lettering can be super effective with the right eyes on it. However, if people can’t visibly read your message then it defeats the purposes of having it. Here are some guidelines that you’ll want to follow to make the most impact.
Choosing colors is a bigger decision than you would think so be cautious of what you choose. When looking at the color of the vehicle, use contrasting colors for the lettering. For example, if your vehicle is white, you won’t want your lettering to be light-colored. On the contrary, if your vehicle is black, you want to avoid dark colors so it doesn’t blend in. Of course, you’ll have to consider the colors of your logo as well.
If your vehicle is neither black nor white but instead red or green, then you’ll want to choose a complementary color. A complementary color is just simply a color on the opposite side of the color wheel. For example, if your vehicle is blue, then an orange color would stand out really well. Or, if the doesn’t fit with your brand, you can always choose white lettering.
2. FONT STYLES
With the multitude of different fonts online, it can be a difficult decision to choose just one. One way to help make this decision easier and narrow it down is by finding fonts that coincide with your current branding. For example, if your brand and logo are simple, choose a straightforward font. The most important thing that you’ll want to note is how easy to read it is. The font style should be legible at first glance. You don’t want people struggling to read through your text because they will give up.
If you come across a font that looks like a script and cursive style font, avoid this. These fonts may look appealing to the eye because they look like handwriting, however, they are more difficult to read. Sticking with a serif or sans-serif font allows people to read them quickly without distracting for too long. Remember, these are people that are on the road driving so they may only see your message for a split second.
Maybe your logo itself uses a script-like font that isn’t easy to read. In that case, include your logo. But when it comes to your contact info, use a simple font that can be read easily.
3. LETTERING PLACEMENT
Where you install the lettering on your vehicle will make a great difference. You’ll want to make sure it’s in a location that can be easily seen and that will also get lots of exposure. Placing the lettering in different locations on the vehicle is also a good choice. This way, people walking or driving by can see it from any angle.
It’s favorable to install the lettering to the upper part of the vehicle since that is in other drivers’ field of vision. You can also use the back of the vehicle to place the lettering especially when people are stopped behind you. Utilizing the space on a tailgate of a truck is another creative way to get people looking at you and your message.
Since vehicles have doors that open and windows that roll down, you’ll want to consider what the text will look like when that happens. For example, if your message gets cut off when you open the door, look to make sure that it doesn’t get cut off in an odd spot. Can your message still be determined with the door open or the window down? Our installation team will be sure to help you choose the prime location for your lettering.
4. SIMPLE MESSAGE
When it comes to visual marketing, less can be more. This includes the imagery, use of color, and text length. Because your viewers will only see your message for a short moment in time, you’ll want the message to be as concise as possible. Stick to the rule of thumb when it comes to vehicle lettering. Definitely include your logo as well as your slogan if you have one. Also, add your phone number and website. You can also include a quick call to action like “call us today” or visit our website for promotions.” These are just brief enough to read quickly.
Keeping this message as to the point as possible will help get your message across easier. It will also allow you to have your graphics larger since you’re not trying to fit so much text in.
5. TEXT SIZE
The size of your text is going to be very crucial for visibility. Of course, the larger your text, the more visible it will be. Unfortunately, your budget may not allow for you to go extra-large with the text to cover a whole door. Instead, keep the message short but make the letters larger. A standard rule that the sign industry follows is the 10 by 1 rule. This just means that letters at least 1″ tall are able to be read up to 10 feet away. From this point, every 1″ that you add will gain another 10′ of readability.
So let’s put this into reality. If you’re in stop and go traffic, the person behind you should be able to read what is on the back of your vehicle.
SPEEDPRO EAST BAY AND VEHICLE LETTERING
When working with the experts at SpeedPro East Bay, we’ll help to ensure that you pick the right colors, fonts, and locations for your lettering. From the design to the installation, we’ll be there every step of the way to provide support. If you’re ready to get started on your vehicle lettering project, give us a call at 510.974.7369 or click here.