Directional Signage

Directional <span>Signage</span>



Although most of our directional sign options accomplish the same goal, to instruct people where to go, there are a variety of different styles that you can choose from. From the materials to the design, we can find ways to fully customize your directional signs. These three categories below are each used in different ways and places. But, they all help to create a clear way for guests to find their way with ease.


Indoor directional signs are probably the most commonly used option. These can be used in both public and private settings but they are great for easy navigation. Use them to point out entrances, exits, office room names and numbers, restrooms, wheelchair accessible areas, and more. From schools to hospitals, indoor signs help people make their way through a space without any issues. After all, you want them to be able to find you and not have to search very hard.


Outdoor directional signs will be helpful in directing guests to your building and also help them find their way. These type of signs can include parking signs, hours, rates, entry and exits, sales, and more. The worst thing you could do is miss an opportunity by not making it simple for people to find you.


Digital signs are a modern twist on traditional directional signs. They use screens to display directions and information where it can be found all in one place. Your digital screen can include branded visuals, programmed messages, or personal touches. A digital screen can also help to pinpoint guests’ exact location on a map, provide building directories, display event schedules or office meeting schedules. The cool thing about digital displays is that you can easily program a new message if you want to change it whereas with signage where you have to print a new sign.


When it comes to directional signs, the better question is why not? Directional signs are key to attracting attention to your location and spreading awareness. If you’re still not convinced, here are a few reasons why you should consider directional signs for your business.

  • GIVE DIRECTION: Unless people are REALLY committed to your brand and finding you, they will be less inclined to search forever before giving up to find your location. We live in a time where we want things fast. Your potential customers may not circle a parking more than twice if they can’t find you. Instead, give customers a clear way to find you with guides toward the entrances or parking lots. Help to eliminate the guessing game by incorporating signs and give a little direction.
  • MAKE YOUR CUSTOMERS FEEL WELCOME: A simple strategically placed sign can help your guests feel welcome. They’ll have peace of mind that they’re in the right place and will be happier upon entry if they find you quickly and easily. This feature will be especially helpful for large events where there are a number of guests and not enough staff to personally greet each person.
  • REASSURE PEOPLE: You definitely won’t want people to wonder if they’re in the right place and have to second guess themselves. Wayfinding signs will reassure people that they’ve parked in the right place, they’re going to the right door and it will give an overall more pleasurable experience. Don’t make people question, instead answer it before they even think of it.
  • REINFORCE YOUR BRAND: By placing a sign with your logo and name outside of your business or on the street, this not only helps people identify they’re in the right place, it also gives you a little promotion of your brand. You can have permanent long-term visibility with a simple a-frame or sign to promote your specials and latest products.


If you need help with visibility and are interested in directional signs, give us a call at 510.974.7369 or contact us here. Our team can help you determine what is the best solution for you and your needs.

SpeedPro East Bay

Studio Owner

Ed Owens