Window Clings & Your Business

AUGUST 17, 2020| SpeedPro East Bay

Have you ever thought about what is the first thing a person sees when they walk past your storefront? If you haven’t yet, it’s now more than ever where you’ll want to consider this. With coronavirus threatening the future of being indoors together, your outer appearance is essential. Windows can be the prime location for advertising, informing, displaying branding, and overall captivating an audience.

The most common options for window graphics are decals and clings. Decals are adhesives like stickers whereas window clings don’t have any adhesive. Clings use static electricity to adhere to glass and other surfaces that are nonporous. They can also either be used for temporary uses or semi-permanent.

HOW TO USE WINDOW CLINGS FOR YOUR BUSINESS

Because window clings can be customized with whatever image you want, they can be used for almost anything from marketing to simple decor. Here are some ways that you and your business can use window clings.

1. BRANDING

Using window clings to promote your brand is a great way to get additional advertising in. The more common form of branding will be your business logo. If you don’t have this already displayed using decals, then you’ll definitely want to get your logo on there. You can also incorporate images of your products to preview what you’re offering whether it’s restaurant or retail.

You’ll want to keep your branding consistent across the board so incorporating your logo colors will be helpful to this. You can get as creative as you want with this part, just make sure it all flows together and stays up with your company standards.

2. DECORATION

Since window clings aren’t meant to be used permanently, it makes for the perfect seasonal graphic. For example, snowflakes in the Winter or leaves in the Fall. Maybe your business’s birthday is coming up and you want to incorporate some birthday graphics for a few weeks.

On the other hand, you can use window clings to give a frosted effect or use modern patterns to improve your facade. If you want to really class it up, you could use chrome or gold foil materials to accent it.

3. INFORMATIONAL PURPOSES

Most storefronts incorporate their store hours and phone number on their front door or window but that’s typically done using a more permanent material. However, window clings are perfect to provide a little more information to customers before entering. For example “masks required” is a very popular window cling option. It can be taken down easily once mask requirements change and won’t leave any residue. Other signs such as hand washing or social distancing reminders are another great use for them.

4. PRIVACY

Privacy is extremely important for businesses and the employees as well to make them feel safe. Nobody wants to feel like they’re in a fishbowl with their every move being watched. Window clings help to cover up the glass and not only offer privacy but as a double use for advertising as well. Take advantage of the privacy factor and print information on it that could help with future sales.

Don’t spend hundreds and thousands of dollars on etched glass, instead, print on cling to give the look of etched glass.

5. PROMOTIONAL PURPOSES

Window clings offer the perfect opportunity to promote. Whether it’s an event, special sale, or you have new products, you can use window clings to advertise this. Creating eye-catching graphics will help bring in people walking by that may not have otherwise noticed what you’re offering. Window clings can also be reused which makes them perfect for yearly reoccurring promotions. They don’t have an adhesive so as long as when you peel them off you lay them on the backer sheet, they’ll be ready to go the next time you need them.

Now more than ever, you’ll want to promote your business and do it in a visually appealing way.

6. WAYFINDING

Go the extra mile and use window clings as wayfinding signage options. Whether it be an arrow pointing to the entrance or text directing people to specific areas, they can help with directional purposes. Window clings can be especially helpful in big buildings like corporate offices, hospitals, schools, and can be placed on any nonporous surface.

WINDOW CLING CUSTOM DESIGNS

Because we print digitally, there are no limits to your design or how creative you can get with it. One thing to note is that no matter what your design is, you’ll want it to reflect your branding and messaging. It should be consistent across the board from colors to fonts.

These are just a few design ideas to incorporate when marketing with window clings.

• Frosted: If you want to bring a high-end finish to your storefront, consider frosted printed window clings. Frosted glass panels can be very expensive, however, when you print frosted graphics onto window cling, you get a similar effect for way less of a cost. These can be placed not only in storefronts but in office cubicles, on conference room windows, and doors.
• Images: The most important thing to capture anyone’s attention is going to be your images. Whether you’re using stock photos or branded images, we can print full color and make any graphic come to life. Your clings can be as small as an 8.5 x 11 all the way up to a full window coverage. You can also customize them to be cut into any shape to really make things interesting. Because your windows are the first thing that people will see, make sure your graphics are good!
• Lettering: If you want basic text on your windows, clings are a great solution. For example, if you want to display store hours, phone numbers, or specific directions, text signs will work perfectly.

Need a little inspiration? Take a look at our window graphic projects.

SPEEDPRO EAST BAY AND WINDOW CLINGS

As you can see, window clings are another great signage strategy for businesses especially during COVID where things are constantly changing. This short-term window signage option allows you to interchange your graphics as things evolve and reuse them again if protocols change back. They’re also super easy to apply so you can help to save on installation costs.

For window clings that attract all audiences, trust the experts at SpeedPro East Bay. We can help you from design to print and will create the best solution for your business. If you’re ready to get started, give us a call at 510.974.7369 or click here.