Lozarelli's Italian Street Food truck wrap

3 Ways to Help Your Food Truck Stand Out

AUGUST 15, 2017| SpeedPro East Bay


Vehicle Wraps

It’s no surprise that food truck frenzy is growing especially with the help of groups like Food Truck Mafia and Off the Grid.  In fact, according to Emergent Research, what once was a $650 million industry is now projected to jump to $2.7 billion in revenue this year.  So, how do you stand out from all of the other thousands of food trucks out there?  SpeedPro has some tips.

Signage is Key

We can help you with an eye-catching truck wrap that is sure to attract attention.  Plus, a clean outside shows that you maintain a clean inside and people are more likely to eat there.  Also, expand on your branding with more than just a wrap by having a catchy name, putting menu A-frames out front, using bright colors, and maintaining consistency.  If space allows maybe have a small outdoor seating area near your truck with a branded umbrella.  Try using shirts and witty sayings that spark conversation and help differentiate you from other vendors.

Go Digital

Social media is at our fingertips 24/7 so the question isn’t why should you use it, it’s why aren’t you?  When you have a mobile restaurant, you’re constantly moving and you want to keep your customers updated on where you’ll be next.  Use this to your advantage and keep people interested and in the loop.  You can do this by using Facebook, Twitter, or Instagram.  There may be some potential customers that are just waiting for you to come to their area and can be the first to know by looking at Twitter.  Another way you can use social media is to create a hashtag campaign and involve your customers.  There are several ways you can do this.  You can have a contest where if they take a picture of their food and post it with your truck name or hashtag that you created then they’ll be entered into a drawing for a prize.  Or, you can have a digital sign installed to your truck where you display the photos they post with your food which allows you to become interactive with your audience.

Be Original

Whether this is with your packaging or style of food, everyone loves something different.  Do you remember that Starbucks unicorn drink that was only available for a limited time but it created huge social media buzz?  Well, the idea with that was that it was a picture-perfect drink and only available for a limited time.  People flocked to Starbucks just to take a picture of themselves with this drink.  You can have your own version of that and offer something for a limited time that is picture worthy and everyone wants to try.  Also, you can create packaging that is not your typical to-go box.  It can still be environmentally friendly but also create excitement.

If you’re ready to get started on your food truck adventure, give us a call.

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SpeedPro East Bay

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Ed Owens