Hospitality Signs

Hospitality Signs

Custom hotel signage

Custom Hotel Signage

Adding quality custom hotel signs is a great way to grab potential guests’ attention or optimize current ones’ experience. From showing customers around your premises to making your hotel more visible and welcoming to gaining new guests, quality hotel signage is crucial to improving patrons’ stays.


The best hotels and resorts know to use directional signs inside and outside and to the doors of the property or building. As the name suggests, this type of signage provides directions and informative messages to those navigating an area. Without these wayfinding signs, someone staying at your hotel may become confused and frustrated as they try to find their way around your building or grounds.

Some of the benefits of directional signs include:

  • Guidance: One of the most significant benefits of wayfinding signage is that it gives guests important information such as where to park, specific rooms, and the exact locations of entrances and exits. Instead of having your staff explain directions, your guests can read the signs and easily find their way around. As a result, your guests will have more convenient stays, and your staff will have more time for other tasks.
  • Branding: Hotels need to set themselves apart from competing hotels in the area. Directional signs can help accomplish this. Though the primary use of wayfinding signage is to give directions, it can also include graphics and logos to promote your brand, current offerings and the unique features of your hotel.
  • Reassurance: Directional signage also assists in providing visitors with emotional assurance. Instead of leaving visitors worrying about whether they’re parking at the right place or heading in the right direction, a directional sign will keep them constantly reassured that they are on the right path.
  • Welcoming: Directional signs in key locations make customers feel welcome. Signage that makes guests feel like their presence is appreciated and that the hotel is happy that the guests have chosen to stay with them is crucial to ensuring that hotel guests feel valued.


Custom banners and flags come in various shapes and sizes and are ideal when promoting events and services, raising brand awareness, and can increase the overall aesthetic of your hotel, resort, or event venue by attracting attention.


Vinyl supports custom print detailing that brings your graphics and vision to life. Vinyl banners are perfect for outside a hotel or building, as they attract attention and look great for your business.

Generally, vinyl banners are used to promote your brand’s visibility and draw people to your event or hotel. You can hang them from the sides of lamp posts, mount them onto the walls of your building, stand on their own, or drape them over key locations like the entrance to your hotel. When you hang a banner in a central location, it can increase brand recall. Brand recall makes it more likely that a viewer will see your hotel as a viable option the next time they need lodging. Vinyl banners are customizable, with various shapes, sizes, colors, laminates, stands, and designs for hotels.


Flags are another excellent sign option for those who want to draw attention to their company. They sway in the breeze and share your message with anyone passing by. If you’re looking to spruce up the appearance of an event or draw attention to your entrance, flag signage is one of the best marketing options. Flags allow you to get dynamic, fun, colorful, weather-resistant signage that is always visible.

Digital Signage for Hotels

You can use your digital signs to illuminate important messages.

Digital signs are a modern type of signage visible day and night. You can use your digital signs to illuminate essential messages so people can see them easily at night. With their vivid digital messages, potential guests are drawn to your signs and will get the impression that your hotel is staying up on the latest technology.

Digital signs are highly customizable and can include beautiful, bold designs.

Your creativity will know no bounds. Take, for example, the world’s tallest architectural video wall features on the side of the Grand Beach Hotel Surfside. The wall combines over 20 55-inch displays connected with a herringbone pattern spanning four stories. The size and imagery of the wall make the hotel a local Miami landmark. In the same way, you can use digital signage on your hotel to make it a unique part of your area’s architectural landscape.


You want to get their attention when people are passing by your hotel, whether walking or driving. With custom hotel signs, door and window graphics are one of the best ways to get your visitor’s attention and heighten the hotel’s ambiance.

Whatever form you choose, your hotel sign design should be on-brand, with images, colors, and messages that fit your brand’s personality and property. Below are some tips to enhance and customize your signage:

  • Effective messaging.Your language and word choice in your messages should match your brand’s personality. Typically, you’ll want your language to be welcoming and encouraging. The message on your sign should quickly communicate what your hotel can offer. When it comes to messaging, remember that less is more.
  • Eye-catching imagery.Once you know your primary message, you’ll want to include graphics and images that reflect that message. You can place your logo on your signs to help viewers immediately recognize that they are looking at a message from your hotel. Additionally, a graphic or image can help viewers visualize the type of experience they will have at your hotel.
  • Another key element of effective custom hotel signage is to select colors that will grab viewers’ attention. In addition to generating awareness, the colors should be on-brand. People will begin associating specific colors with your hotel, helping to increase brand recognition and trust. A consistent color scheme is also visually appealing, making your hotel more attractive to potential guests.


Put custom hotel signage to work for you with the full selection of custom signage options available through SpeedPro. Our nationwide network of 120 studios takes a personalized team approach to your needs and is an extension of your marketing team.

Contact your local SpeedPro studio to speak to a representative and learn more about how you can create and use custom signage for hotels to accomplish your business goals.

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